Marketing Director

About the Role

Business Line Marketing

• Develop and execute an integrated marketing strategy and annual plan for each stadium business line.
• Define brand positioning and value propositions for each business line within a consistent Aramco Stadium master brand.
• Lead multi-channel campaigns across digital, social, paid media, content, email, and on-site channels that drive demand, customer acquisition, and conversion.
• Partner with Sales, Ticketing, Programming, and Partnerships to align marketing activity with the event calendar, on-sales, and commercial priorities.
• Develop and oversee the digital approach covering the website and app, SEO/SEM, social media, and content strategy to grow audience reach and engagement.

CRM Strategy and Integration

• Set the vision and roadmap for an integrated CRM function that delivers a single customer view across all business lines.
• Manage and support integration of CRM with ticketing, marketing automation, and data platforms, working with Ticketing Operations and IT to ensure data integrity.
• Drive customer lifecycle programs, segmentation, and personalization that grow retention, attendance frequency, and customer lifetime value.
• Embed a test-and-learn culture and use customer data and insight to inform marketing, programming, and commercial decisions.
• Ensure customer data is managed in compliance with data protection regulations and organizational policies.

Communications and Public Relations

• Set and oversee the stadium's communications and PR strategy, covering internal, external, corporate, and stakeholder communications.
• Direct media relations, press activity, executive messaging, and thought leadership to build the stadium's profile locally, nationally, and internationally.
• Own reputation management and crisis communications planning, including event-day and incident protocols.
• Coordinate communications with partners, promoters, sponsors, and government stakeholders to ensure consistent messaging.

Team Leadership and Development

• Lead, mentor, and develop the marketing, CRM, and communications teams, building capability across all three disciplines.
• Manage external creative, media, CRM, and PR agencies and hold them to agreed performance standards.
• Foster cross-departmental collaboration with Sales, Ticketing, Programming, Operations, and the Executive Team.

Budget and Performance Management

• Manage the marketing, CRM, and communications budget and allocate resources by business line to maximize return.
• Track and report on KPIs including revenue contribution by business line, ROI, CAC, retention, customer lifetime value, CRM engagement, share of voice, and media sentiment.
• Present performance insights to executive leadership and the board as required.

Qualifications and Required Skills

• Bachelor's degree in marketing, communications, business, or a related field.
• 10+ years of progressive experience in marketing, CRM, and communications leadership, ideally within sports, entertainment, live events, or hospitality.
• Proven track record of marketing multiple revenue streams and delivering measurable revenue and audience growth.
• Demonstrable experience building or transforming an integrated CRM function, including platform implementation, data integration, and lifecycle marketing.
• Experience leading media relations, PR, and crisis communications, and managing external agencies.