Marketing Director
Key Responsibilities Develop and execute the overall marketing strategy aligned with the organization's growth ambitions. Build and institutionalize the marketing function, including structure, governance, processes, capabilities, and performance frameworks.
Skills
About This Role
Key Responsibilities
- Develop and execute the overall marketing strategy aligned with the organization's growth ambitions.
- Build and institutionalize the marketing function, including structure, governance, processes, capabilities, and performance frameworks.
- Drive market growth through customer insights, segmentation, market intelligence, and strategic planning.
- Partner closely with executive leadership and business unit heads to identify opportunities for growth, market expansion, and customer acquisition.
- Lead go-to-market strategies for new services, facilities, and business initiatives.
- Develop customer-centric growth strategies focused on acquisition, retention, loyalty, and lifetime value.
- Establish marketing effectiveness frameworks, KPIs, and performance measurement systems.
- Drive competitive positioning and differentiation in an increasingly dynamic marketplace.
- Build and lead a high-performing marketing organization capable of supporting future expansion across multiple markets and business units.
Candidate Profile
We are particularly interested in candidates who have developed their careers within leading consumer-focused organizations known for world-class marketing excellence.
Target backgrounds include:
• Hospitality & Lifestyle
- Consumer Services
- Ideal employers may include global and regional market leaders such as luxury retail groups, premium consumer brands, beauty companies, hospitality operators, and multinational FMCG organizations.
Experience Required
- 12–18+ years of progressive marketing experience with significant leadership exposure.
- Proven experience building, transforming, or scaling marketing functions.
- Strong expertise in strategic marketing, growth strategy, customer acquisition, market development, consumer insights, and commercial marketing.
- Demonstrated success influencing business strategy and partnering with senior executive stakeholders.
- Experience managing large-scale growth initiatives within complex, customer-centric organizations.
- Strong leadership capability with experience building and developing high-performing teams.
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