Marketing Director

Overview

Responsibilities

• Develop and implement comprehensive marketing strategies and campaigns aligned with global business objectives and local market needs.
• Lead, mentor, and develop a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability.
• Conduct in-depth market research and analysis to identify consumer insights, market trends, and competitive landscapes, translating findings into actionable strategies.
• Oversee brand positioning, messaging, and visual identity across all communication channels, ensuring consistency and strong brand equity.
• Manage marketing budgets effectively, optimizing resource allocation to achieve maximum ROI.
• Collaborate closely with R&D, sales, regulatory, and international teams to ensure seamless product launches and integrated marketing efforts.
• Monitor and analyze marketing campaign performance, utilizing data to inform future strategies and optimize results.
• Identify and cultivate strategic partnerships and alliances to expand brand reach and engagement.
• Ensure all marketing activities comply with relevant industry regulations and ethical guidelines.
• Lead the digital transformation and strategy of the region

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• Minimum of 8 to 10 years of progressive marketing experience, with at least 5 years in a leadership role, preferably within the dermo-cosmetic or consumer health sectors.
• Mandatory experience in the Middle East, specifically the UAE and KSA markets.
• Extensive experience in digital transformation and digital business management, with a strong understanding of e-commerce, digital marketing, retail media, and omnichannel strategies.
• Proven track record of developing and executing successful marketing strategies that drive brand growth and market share.
• Strong understanding of both traditional and digital marketing channels, including SEO, SEM, social media, and content marketing.
• Excellent leadership, communication, and interpersonal skills, with the ability to inspire and motivate a team.
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Demonstrated experience in budget management and financial acumen.
• Ability to thrive in a fast-paced, international environment.
• Fluency in English and Arabic; French is highly desirable.
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• Pierre Fabre.
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