Marketing Director

Role

Responsibilities

• Develop marketing strategies and integrated plans across digital, traditional, content, and social channels.
• Set brand positioning, messaging, and management standards; oversee research, customer insights, competitor analysis, and industry trends.
• Lead customer acquisition, retention, engagement, and loyalty initiatives; manage budgets, resources, campaign investments, and ROMI targets.
• Set KPIs for brand awareness, leads, conversion, acquisition costs, and campaign performance; direct SEO, SEM, social media, email, and performance advertising.
• Oversee content, creative development, public relations, corporate communications, and marketing collateral.
• Partner with Sales and Business Development on lead generation, pipeline, conversion, and revenue; develop go-to-market plans and identify new segments, markets, and partnerships.
• Lead marketing analytics, technology, CRM, automation, and customer data use; report on campaign effectiveness and guide data-driven decisions.
• Ensure compliance with advertising, consumer protection, data privacy, and brand governance requirements.
• Manage agencies, media partners, creative firms, research providers, and vendors; lead integrated campaigns and cross-functional projects.
• Advise senior leadership; recruit, mentor, and develop team members; evaluate emerging technologies, AI tools, and consumer behavior.

Requirements

• Proven marketing leadership, brand management, digital marketing, marketing strategy, or related experience, with a record of measurable business growth.
• Strong understanding of brand positioning, customer segmentation, integrated communications, and go-to-market strategy.
• Experience managing substantial budgets, campaign investments, and performance targets; strong commercial and financial acumen, including marketing ROI.
• Extensive knowledge of digital channels, marketing analytics, customer engagement, and marketing technology.
• Experience using research, competitive intelligence, and analytics to develop customer insights; leadership experience with teams and external partners.
• Excellent communication, presentation, negotiation, stakeholder management, project management, strategic thinking, and decision-making skills.
• Familiarity with CRM, marketing automation, business intelligence, and analytics platforms.
• Bachelor’s degree in a related discipline is preferred; MBA or postgraduate study, professional certifications, transformation, international expansion, launches, and large-scale campaign experience are advantageous.
• Ability to turn market insights into measurable initiatives; understanding of brand governance, advertising standards, compliance, and data protection.

What the Employer Offers

• Competitive salary and comprehensive executive benefits.
• Opportunity to shape corporate marketing strategy, lead teams, and influence business growth.
• Exposure to brand development, digital transformation, and market expansion initiatives.
• Collaborative, innovative, performance-driven environment with professional development and executive advancement opportunities.