Marketing Automation Specialist

Working Arrangement

Company Overview

Responsibilities

• :
• **Build high-converting landing pages with AI**
• Rapidly design, create, and optimize landing pages using AI-powered tools and low-code platforms (Framer, GoHighLevel, and others) for campaigns, promotions, webinars.
• **Create ad creatives at scale**
• Generate compelling visuals, ad copy, banners, social media assets, and video creatives using generative AI tools while ensuring they align with brand guidelines and forex industry compliance.
• **Set up automated user communications**
• Design and implement sophisticated automated journeys including welcome sequences, nurture flows, re-engagement campaigns, and personalized trader communications using marketing automation platforms.
• **Leverage low-code platforms**
• Expert-level hands-on work with GoHighLevel (GHL) for funnels, workflows, CRM automation, and client management; Framer for fast website and landing page building; plus other no-code/low-code tools to streamline operations.
• **Automate and optimize marketing workflows**
• Identify repetitive tasks, build AI driven automations, integrate tools, and continuously improve efficiency across digital campaigns.
• **Support campaign execution**
• Collaborate with the marketing team on A/B testing, performance tracking, and data-driven optimizations to maximize ROI on paid ads, email, and organic channels.
• **Ensure compliance and quality**
• Maintain brand consistency, regulatory compliance (financial advertising rules), and high-quality output while moving at high speed.
• **Experiment and innovate**
• Stay ahead of AI marketing trends, test new tools/workflows, and propose ideas that give us a competitive edge in trader acquisition and retention.

Requirements

• :
• **Experience**
• : 2 – 5+ years in digital marketing with strong focus on AI tools, automation, and low-code platforms.
• Hands-on experience in fintech, forex, or financial services is a big advantage.
• **Technical Skills**
• : Proficiency with GoHighLevel (funnels, workflows, automations, SMS/email).
• Strong experience with Framer or similar AI-assisted website/landing page builders.
• Deep knowledge of generative AI tools (Claude code, ChatGPT, Claude, Midjourney, Runway, Leonardo, etc.) for content and creative production.
• Experience setting up marketing automation, email sequences, and user journeys.
• Familiarity with analytics tools (Google Analytics, Meta Ads, etc.) and basic data interpretation.
• **Mindset**
• : True

AI-native

• thinker - you default to automation and AI solutions first.
• You’re comfortable prompting effectively, iterating fast, and evaluating AI output critically.
• **Soft Skills**
• : Excellent attention to detail, creativity under pressure, strong communication, and ability to work cross-functionally in a fast-paced environment.
• ***Due to the high volume of applications, only shortlisted candidates will be contacted.
• We truly appreciate your interest and understanding.**