Marketing and Sales Manager

Company Description

Role Description

Responsibilities

Key Responsibilities

• Lead and implement the marketing strategy for KSA, bringing ZAVI’s brand identity to life in-store and online.
• Drive brand awareness and increase store traffic through creative campaigns, activations, and strategic partnerships.
• Develop and oversee localised content across social media, campaigns, events, and store coverage that resonates with the Saudi audience.
• Build and nurture relationships with influencers, media, and brand collaborators to amplify reach and engagement.
• Identify and execute cross-promotional opportunities tailored to the Saudi retail landscape.
• Design and implement CRM and loyalty programs to encourage repeat visits and deepen customer relationships.
• Monitor and optimise footfall, conversion rates, and overall customer engagement to maximise retail performance.
• Drive sales targets and performance in KSA through strategic marketing and in-store activation support.
• Analyse sales trends and customer insights to refine marketing initiatives and enhance shopping experiences.
• Support store teams with product knowledge, storytelling, and upselling techniques to boost conversions.
• Conceptualise and deliver high-impact, experiential events that strengthen brand loyalty and community engagement.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; advanced studies a plus.
• 4+ years’ experience in luxury, fashion, or lifestyle retail marketing.
• Deep understanding of Saudi retail trends, consumer behaviour, and cultural insights.
• Proven track record driving brand visibility, footfall, and sales through creative campaigns and activations.
• Exceptional storytelling, communication, and presentation skills.
• Collaborative mindset, able to inspire store teams and cross-functional partners.
• Fluent in English and Arabic proficiency highly desirable.
• Passion for sustainable, consciously designed fashion and alignment with ZAVI’s brand ethos.