Marketing and CRM Executive

Reporting To: Marketing Manager

Key Responsibilities

• Act as the key marketing coordinator between Head Office and relevant businesses to ensure smooth execution of all campaigns across.
• Execute the master marketing calendar and ensure all campaigns, launches, and weekly promotions are delivered on time across digital and retail channels.
• Coordinate with Retail, E-commerce, and Operations teams to ensure alignment and timely execution of all marketing activities.
• Visit stores as required to check execution quality, branding compliance, and campaign implementation, and share feedback with management.
• Support retail teams with campaign understanding, promotional mechanics, and ongoing marketing updates.
• Plan and execute BTL activities including in-store activations, mall events, community events, exhibitions, sampling campaigns, seasonal promotions, trade marketing etc.
• Coordinate with mall management and relevant authorities for approvals, permits, and execution requirements for campaigns, events and activations.
• Manage vendors including print suppliers, production agencies, photographers, event companies, and merchandise suppliers, including quotations and delivery follow-ups.
• Coordinate production and distribution of POSM, packaging inserts, branded merchandise, and other campaign materials.
• Maintain marketing budget trackers across all MyGroup companies and monitor campaign spend against approved budgets.
• Track invoices, purchase orders, and vendor payments, ensuring proper documentation and highlighting any budget variances to Marketing Manager
• Support execution of CRM initiatives including customer lifecycle journeys such as post-purchase engagement, abandoned cart recovery, win-back, loyalty, and reactivation campaigns.
• Assist in WhatsApp Business marketing including broadcasts, product launches, and promotional messaging in compliance with UAE regulations.
• Support customer segmentation based on behaviours, purchase history, lifecycle stage, product category, and spending patterns for targeted campaigns.
• Build and maintain CRM audiences for remarketing and campaign targeting across digital platforms.
• Oversee daily coordination of the toll-free customer helpline to ensure all enquiries are logged, tracked, and resolved efficiently.
• Categorize and analyze call data including complaints, product queries, pricing issues, returns, and availability concerns.
• Support the Marketing Manager with any additional marketing-related tasks and responsibilities as required.

Key Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 3 plus years of experience in marketing coordination, retail marketing, or marketing operations.
• Experience in WhatsApp Business marketing and CRM-based customer engagement.
• Strong project management and coordination skills.
• Experience working across multiple brands or retail store networks is an advantage.
• Willingness to travel between stores as required for execution and coordination.
• **Preferably have own car and valid driving license.**
• Strong analytical and reporting skills with proficiency in Excel and reporting tools.
• Excellent communication and interpersonal skills.
• Highly organized, proactive, and execution-oriented mindset.
• Experience in retail, e-com, or multi-brand environments preferred.
• Pay: AED5,000.00 - AED5,500.00 per month

Application Question(S)

• Describe a successful offline Marketing Campaign run by you in UAE and the measurable outcomes of the same.
• What is your Salary expectation in AED? Ensure it matches with the salary range mentioned on the job post.
• We are looking for immediate joiners. What is your earliest joining date (Mention date and month)

Experience

• Marketing: 3 years (Required)
• CRM or WhatsApp Marketing: 2 years (Required)

Location

• Dubai (Required)