Digital Marketing Executive

Reports to: Marketing Manager

Key Responsibilities

• Create, Manage and optimize paid media campaigns across all digital platforms including Meta, Google Ads (Search, Shopping, Display & YouTube), TikTok Ads, Snapchat Ads etc.
• Plan, launch, and optimize digital campaigns for: MyShops E-com, MyShops Retail, MYX Accessories, MyGroup – Drive brand awareness and increase store footfall.
• Monitor and improve website performance by conducting A/B testing on landing pages, product pages, ad creatives, and call-to-action elements.
• Conduct keyword research and implement SEO best practices to improve organic visibility for the company website and marketplace product listings.
• Plan, execute, and optimize email marketing campaigns for promotions, product launches, customer engagement, and retention.
• Prepare weekly and monthly digital marketing performance reports covering campaign spend, impressions, clicks, CTR, CPC, CPA, ROAS, conversions, and key recommendations.
• Coordinate with the Design team by preparing creative briefs, following up on deliverables, and maintaining a creative request tracker to ensure timely campaign execution.
• Monitor competitor digital activities, including advertising campaigns, promotions, pricing strategies, and market trends, and provide regular insights and recommendations.
• Set up, monitor, and maintain conversion tracking, Meta Pixel, Google Tag Manager (GTM), Google Analytics 4 (GA4), and other tracking tools to ensure accurate campaign measurement.
• Manage Google Merchant Center product feeds, Shopping campaign structures, and maintain product data quality.
• Support the management of the company's social media pages until a dedicated Social Media Executive joins the team.
• Stay updated with the latest digital marketing trends, platform updates, and industry best practices.
• Support the Marketing Manager with any additional marketing-related tasks and projects as assigned.

Key Requirements

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
• 3–4 years of hands-on experience in digital marketing, performance marketing, or e-commerce marketing.
• Proven experience managing paid advertising campaigns across Meta, Google Ads, TikTok, and Snapchat.
• Working knowledge of SEO fundamentals, including keyword research, on-page optimization, and basic technical SEO.
• Experience with email marketing campaigns, audience segmentation, campaign automation, and performance analysis.
• Familiarity with Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Merchant Center, Meta Pixel, and conversion tracking.
• Experience in Conversion Rate Optimization (CRO) and A/B testing methodologies.
• Strong analytical skills with the ability to interpret campaign data and provide actionable recommendations.
• Proficiency in digital marketing reporting tools.
• Excellent verbal and written communication skills.
• Strong organizational and time management skills with the ability to manage multiple campaigns simultaneously.
• Ability to work independently as well as collaboratively with cross-functional teams.
• Detail-oriented, proactive, and results-driven.
• Pay: AED4,000.00 - AED4,500.00 per month

Application Question(S)

• Tell us about a Successful Digital Marketing Campaign you have completed with some measurable outcome.
• Our maximum budget for this role is around 4,500 AED p/m. Mention your expected monthly salary.
• (Applicants who do not answer this question, will be rejected automatically)
• We are looking for an immediate joiner. What is your notice period duration in days?

Experience

• Digital Marketing: 3 years (Required)

Location

• Dubai (Required)