Marketing and Communications Officer (Sakina)

Job Description

Key Responsibilities of the role

• Corresponding Key Activities performed by the role
• Brand development, promotion and protection
• Creates engaging written content for all of SEHA’s marketing and communications channels. These channels may include ATL & BTL advertising, social media, digital and/or internal.
• Familiarize yourself with each organization's brand ideals and website to create content that supports their objectives and desired identity
• Stay up-to-date with the latest industry trends
• Produce error-free content that adheres to the company's style guidelines, consistent with SEHA’s tone and vision
• Marketing activities
• Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand
• Collaborate with the wider Marketing and Communications team to develop a variety of content marketing materials
• Propose copy concepts and present underlying strategic thinking to marketing and communication manager and director
• Liaise with Designers to enrich text with visual aids, like images and charts
• Cooperate with the marketing team to create web content and monitor its effectiveness over time
• Use SEO practices to optimize articles and increase visibility
• Communications activities
• Plan and implement editorial calendar
• Prepare and publish articles that describe our company and products
• Write clean, concise, well-polished content
• Research industry-related topics and identify gaps in our content
• Shape language and tone used in sales emails, banners and brochures
• Ensure all content is up-to-date
• Maintain a content calendar that schedules all aspects of the creation and delivery of content throughout the year
• Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company
• Determine sources for content creation (both internal and external)
• Other specific responsibilities of the role
• Corresponding Activities performed by the role
• SEHA Compliance guidelines
• Corresponding Activities performed by the role
• Complying with Policies, Procedures and Practices of the SEHA Corporate and other regulatory requirements
• Complying consistently with policies, procedures and practices and ensuring alignment with SEHA corporate policies
• Completing and maintaining regulatory requirements including: licensure and certification and other mandatory training within established time frames

Maintaining Confidentiality

• Maintaining confidentiality with regards to any information exchanged or received in the current capacity of role in accordance with SEHA corporate policies

Promoting Customer Service standards

• Assuming the role of a brand ambassador for SEHA and promoting a customer focused philosophy in dealing with any stakeholders
• Maintaining positive and effective working relationships within the department/division and also with other departments/sections within SEHA
• Performing any other duties as may be assigned relevant to the basic responsibilities of the role
• Adhering to the Occupational Health and Safety, Materials Management and Maintenance standards
• Adhering to requirements of the Occupational Health and safety guidelines and infection control guidelines
• Understanding and adhering to emergency preparedness plans/policies

Ensuring Personal Effectiveness

• Recognizing the necessity of continuously developing skills and acquiring additional knowledge appropriate to the position
• Dressing appropriately to meet the expectations of the specific work area and in alignment with the Occupational Health and Safety policies
• Building key partnerships within the organization for pursuing client-centered, comprehensive, integrated systems of care
• Complying with any regulations related to mentoring, training, development of UAE nationals staff

Required

Desired