Marketing and Communications Manager (Resort)

Role overview

Education and experience

• A two-year degree in Marketing, Public Relations, Business Administration, or a related major and four years of related professional experience; or a four-year bachelor's degree in Marketing, Public Relations, Business, or a related major and two years of related experience.
• Hospitality marketing or digital advertising experience is preferred with the two-year degree pathway.
• Hospitality marketing or digital advertising agency experience is preferred with the bachelor's degree pathway.

Hotel marketing and advertising

• Execute the annual marketing plan to budget with property leaders and cluster marketing and eCommerce teams.
• Partner with Operations, Food and Beverage, Sales, and Revenue Management on targeted promotions, correct offer loading, and advertising.
• Coordinate agency creative and media plans, food and beverage media schedules, email marketing, and display advertising.
• Maintain active coordination with eCommerce teams and ensure digital advertising aligns with brand voice.

Social media and public relations

• Update local digital channels and manage social media engagement, promotions, and online reputation.
• Develop quarterly public relations plans and write and distribute press releases for property events, promotions, and outlets.
• Manage media contacts and accounts, vendor and agency coordination, sponsored events, community relations, and press activities.
• Track and distribute monthly reports on media mentions; support media engagement and quality press coverage.

Collateral and general duties

• Coordinate photography and promotional photo shoots and verify imagery aligns with brand voice.
• Produce hotel and food and beverage printed materials, signage, newsletters, and direct marketing; manage collateral inventory and brand compliance.
• Align marketing plans with hotel sales and revenue strategy and report performance with eCommerce and Revenue Management teams.
• Provide marketing guidance to property leaders and monitor competitor activity and evolving marketing trends.

Work arrangement

• The posting states the role is not remote.