successfactors
Market Development Manager
Eastman | Material Innovation Company
Kingsport, USA
Manager · 8+ years experience
Onsite
Discovered 3 days ago
Full Job Posting
Responsibilities
- Develop Addressable Market Maps and refine existing offers with the Commercial Houseware Segment Team. Determine the best path for initiatives from market strategy work, develop execution plans, and monitor their effectiveness. Collaborate with cross-functional partners to integrate marketing strategies and establish feedback loops with Sales. Communicate strategies across the Market Segment Team. Lead or support growth projects using the EBME framework (Eastman Business Management Excellence). Track metrics to ensure post-launch efforts align with segment strategy and performance. Facilitate and provide input on new business opportunities in Leads Management (SFDC). Make growth initiative recommendations based on market trends and customer insights. Develop Economic Value Estimates (EVETM) with Product and Pricing teams. Prepare transition plans and materials, and coach Sales and support functions for new product launches. Draw insights from multiple sources to develop situational assessments for growth projects. Network and establish expertise in assigned markets. Interface with value chain leverage points to identify product and application opportunities.
Qualifications
- Bachelor's Degree required; MBA or advanced education in strategic marketing required 8+ years of experience in commercial, marketing, or product management roles. Strong business and marketing acumen. Eastman is an equal opportunity employer and is committed to creating a highly engaged workforce, where everyone can contribute to their fullest potential each day.
About Eastman | Material Innovation Company
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