Manager Sponsorship Sales MENA
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Key skills for this role
About the Role
Identify and secure sponsorship deals in MENA, manage sales cycles, develop proposals, and educate markets on esports while leveraging strong relationships.
Key Skills for This Role
Full Job Posting
Duties
- and Responsibilities
- Identify, pitch, and secure sponsorship deals with Saudi and MENA regional brands, managing the full sales cycle from lead generation to contract signature.
- Maintain a robust pipeline of qualified leads across key regional sectors (e.g., Telco, Banking, Energy, Tourism, FMCG) to meet and exceed individual revenue targets.
- Structure and negotiate complex commercial terms, collaborating with Legal and Finance to ensure deals are commercially viable and inventory is available.
- Develop tailored sales proposals that map EWC assets to the specific business challenges and marketing goals of regional brands.
Market Development & Evangelism
- Own the commercial strategy for the Saudi and MENA markets, identifying high-potential categories and untapped revenue pools.
- Lead the education of the local market on the value of esports, gaming culture, and the EWC platform, positioning it as a premium vehicle for reaching youth demographics.
- Represent EWC at key industry events, economic forums, and C-suite networking opportunities to maintain top-of-mind awareness among decision-makers.
Strategic Networking & Relationship Management
- Leverage an extensive "black book" of contacts within Saudi private sector leadership, government-related entities (GREs), and media holding groups.
- Build strong alliances with regional media agencies to ensure EWC is included in annual media planning cycles.
- Navigate complex stakeholder maps within large family conglomerates and government entities to reach key decision-makers.
Internal Collaboration & Reporting
- Provide real-time market intelligence to the central Commercial team regarding regional pricing sensitivity, competitor activity, and brand sentiment.
- Collaborate with the Sponsorship Account Management team to ensure a smooth handover from sales to execution, ensuring promises made during the pitch are deliverable.
- Update the CRM and sales tracking tools weekly to provide visibility on pipeline health and forecast accuracy.
Education
- and Experience
- Bachelor s degree in Business, Marketing, or related field.
- 5+ years experience in sponsorship sales, media sales, partnerships, or business development.
Knowledge, Skills, and Abilities
- Deep understanding of global sports and/or esports governance, national representation structures, and country-based competitive systems.
- Strong diplomatic and intercultural communication skills, with experience managing sensitive international relationships.
- Proven people leadership skills with experience managing, developing, and performance-guiding cross-functional teams.
- Strong capability in developing clear, compelling strategic presentations, with the ability to translate complex governance, stakeholder, and operational topics into executive-ready materials.
- Advanced capability in designing governance frameworks, eligibility structures, and compliance processes.
- Excellent written and verbal communication skills in English. Fluency in other languages (Arabic, Mandarin, etc.) is a plus.
- Exceptional project management and event planning skills.
- Skilled at conflict resolution, high-pressure decision-making, and crisis management.
- Ability to operate across diverse cultural contexts and support countries with varying levels of esports maturity.
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