Manager Product Festival International Partner Activations
Contribute to product development and execution of international partner activations, ensuring brand standards and stakeholder management in event marketing.
Skills
About This Role
Duties
- and Responsibilities
- Contribute to end-to-end product development of international partner activations (concept delivery)
- Act as an interface for international partners on activation planning and execution
- Translate complex global partnership agreements into clear activation plans and experiences
- Ensure all activations meet international brand standards and partner expectations
- Work closely with the Commercial & Games teams to translate partner commitments into physical activations and branded experiences.
- Collaborate closely with Commercial/Partnerships teams to align on rights, deliverables, and KPIs
- Design scalable and premium activation formats suitable for global brands
- Contribute to integration of activations within the festival master plan, ensuring consistency and quality
- Coordinate with Product, Site Planning, and Experience teams to optimize fan journeys
- Work with Production and Operations teams to ensure seamless execution on-site
- Co-Manage external agencies and international vendors delivering activation builds
- contribute to and align with timelines, budgets, and delivery plans across multiple global partners
- In collaboration with Senior Manager handle high-complexity stakeholder environments, including senior external stakeholders
- Define and track activation performance (engagement, brand exposure, partner ROI)
- Identify opportunities to elevate partner value and innovate activation formats year-on-year
- Ensure compliance with contractual obligations, legal requirements, and event policies
Education
- and Experience
- Bachelor s degree in Event Management, Business Administration, Marketing, or a related field.
- 6+ years of experience in event product, experiential marketing, or global sponsorship activations
Knowledge, Skills, and Abilities
- Strong experience working with international brands or global partners
- Proven track record of delivering high-profile, large-scale event activations
- Experience in international sports, esports, or major global events strongly preferred
- Strong understanding of sponsorship rights, branding requirements, and commercial deliverables
- Exceptional stakeholder management skills, including senior/global stakeholders
- Experience managing multiple partners simultaneously in complex environments
- Strong project management skills with attention to detail and execution excellence
- Experience managing agencies, production partners, and international vendors
- Ability to operate in fast-paced, high-pressure environments
- Interest in gaming/esports and fan engagement is a strong plus.
- Fluent in English and Arabic (spoken and written).
- Prior professional experience working in KSA.
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