Manager – Sales (Southeast Asia)

Job Purpose

Sales & Market Development

• Develop and grow sales across assigned Southeast Asia markets through distributors, dealers, fleets, and direct key accounts.
• Identify, appoint, and manage distributors/dealers to expand market reach and improve channel performance.
• Develop relationships with new and existing customers and provide relevant product and commercial support to achieve sales targets.
• Drive sell-in and sell-out performance through regular market visits, joint customer calls, and distributor engagement.
• Explore new market opportunities, customer segments, and strategic business partnerships.

Regional Market Management

• Monitor competitor activities, pricing movements, market trends, and general business conditions across the region.
• Recommend pricing strategies aligned with market realities while protecting profitability and competitiveness.
• Ensure product positioning is aligned with market demand across PCR, TBR, OHT, and other tire categories.
• Maintain awareness of country-specific regulations, import requirements, and commercial practices across Southeast Asia markets.

Distributor & Key Account Management

• Build strong distributor relationships and support partners in achieving agreed business plans.
• Negotiate annual targets, pricing, commercial terms, marketing support, and growth plans.
• Manage key fleet, wholesale, and institutional accounts and close high-value commercial deals.

Financial & Credit Control

• Take ownership of sales targets, gross margin, and collection performance across assigned markets.
• Review receivables regularly and ensure collections are secured as per agreed payment terms.
• Manage customer credit exposure and proactively highlight commercial risks.
• Identify opportunities to improve profitability through pricing discipline and better product mix.

Reporting & Coordination

• Prepare monthly sales reports, forecasts, market intelligence, and business review presentations.
• Coordinate with Supply Chain, Finance, Technical, and Marketing teams to ensure business continuity and customer satisfaction.
• Report product performance, warranty issues, and customer feedback to relevant internal departments.

Brand Building & Training

• Recommend and support regional marketing / brand-building initiatives.
• Conduct product, pricing, and market training sessions for distributors and customers.