Manager, Performance Creative Strategy
Full Job Posting
You Will Be
Owning the strategy, direction, and delivery of performance-driven creative across a book of business ranging from 2-5 clients, ensuring alignment with client KPIs and channel objectives
Translating performance data into clear creative direction, including testing roadmaps, hypotheses, and iteration plans
Developing recurring static and video briefs grounded in platform best practices and performance insights. Inclusive of performance-driven messaging, hooks, headlines, and ad copy tailored to platform behavior, audience insights, and campaign objectives
Partnering closely with Media teams to align on testing strategy, scaling opportunities, and performance optimization
Collaborating with Design and Production to bring concepts to life, managing timelines, budgets, and deliverables
Analyzing creative performance across platforms and synthesize learnings into actionable insights and next steps
Applying a strong understanding of platform dynamics (Meta, TikTok, YouTube, Amazon, Programmatic) to inform creative strategy
Supporting client communication by presenting creative concepts, performance insights, and strategic recommendations
Contributing to the development of creative testing frameworks, best practices, and ways of working across accounts
Identifying opportunities to improve creative efficiency through tools, automation, and emerging technologies
Traveling occasionally to visit clients, team meetings, and/or events. Likely 1-3 times/year
You Must Have
3+ years of experience in performance creative, paid social, or a related field, preferably within an agency environment
2+ years of experience owning client relationships and delivering creative tied to performance outcomes
A strong understanding of how creative and media work together, with experience partnering with media teams on testing, scaling, and optimization strategies
Experience translating performance data into actionable creative direction, taxonomy, testing hypotheses, and iteration plans
Working knowledge of paid media platforms, especially Meta Ads Manager, with familiarity across TikTok, YouTube, Amazon, and emerging channels
Strong creative and performance marketing instincts, with the ability to develop and iterate on messaging, hooks, headlines, and ad copy that resonate across audiences, platforms, and funnel stages to drive engagement and conversion
Ability to identify which creative concepts to scale, iterate on, or pivot from based on performance insights
Excellent organizational and project management skills, with experience managing multiple timelines, deliverables, and workstreams simultaneously
Strong client-facing communication skills, including presenting creative work, performance insights, and strategic recommendations
Strong awareness of emerging trends, platform evolution, and culturally relevant moments, with a proactive approach to staying current on shifts shaping consumer behavior and creative best practices
Actively explores and leverages AI tools and emerging technologies to enhance creative development, optimize workflows, and drive operational efficiency
A collaborative mindset with the ability to work cross-functionally across Media, Design, Production, and Client Strategy teams
What We Offer
- Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote. This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
About Wpromote
Full-service digital marketing agency delivering performance-driven strategies across paid media, SEO, content, and data analytics for enterprise and growth-stage brands.
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