Director, Audience & Connections Strategy
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The Role
The Director, Audience & Connections Strategy at Wpromote x Giant Spoon will be a key strategic partner, blending audience intelligence with connections planning to design cross-channel strategies that connect brands with their most valuable consumers. As an individual contributor reporting to the VP, Strategy & Insights, this person will apply data, insights, and cultural understanding to develop meaningful, cross-channel communication strategies across media touchpoints for assigned clients.
You must have deep expertise in both audience strategy and connections planning, with the ability to turn complex insights into actionable, full-funnel strategies that deliver cohesive, connected brand experiences. This role is built for someone who can think holistically about how audiences engage across platforms and bring that vision to life through smart, integrated media solutions.
You Will Be
Contributing to the development of comprehensive connections strategies across paid, owned, and earned channels
Conducting analysis and research to uncover category, cultural, and consumer insights
Creating meaningful consumer journeys that map the path to purchase, identify key moments of influence, and inform cross-channel strategy decisions
Serving as a strategic thought partner to clients, providing expert guidance on media investment decisions
Collaborating closely with media, data, account and creative teams, ensuring strategic guidance aligns with broader campaign objectives
Defining the measurement framework across the consumer journey, ensuring we aren't just tracking "clicks," but meaningful business outcomes
Representing the agency's strategic point of view in client presentations and new business pitches
Leading strategy and insights on new business pitches and collaborating closely with media strategy
Contributing to thought leadership initiatives that position the agency as an industry leader
Providing strategic guidance and feedback to cross-functional partners on assigned accounts
You Must Have
6-8 years of experience in consumer insights, connections strategy, or related field in an Advertising/Media agency environment
Deep expertise in using audience and competitive intelligence tools like GWI, MRI-Simmons, Resonate, Kantar/Media Radar, Pathmatics, EDO, and Similarweb to translate data into bold, insight-driven strategies that push brands forward
Proven success partnering with integrated media teams to develop and execute strategies across both traditional and digital channels
The ability to cultivate and grow client partnerships, driving collaboration, trust, and strategic alignment to deliver outstanding results
A background supporting new business pitches and collaborating closely with media strategy
Experience presenting strategic recommendations to senior client stakeholders and internal leadership
Deep understanding of the media landscape, including digital, social, programmatic, and traditional channels
Strong analytical skills with the ability to identify meaningful insights and patterns
Experience developing consumer journey frameworks and campaign platforms
Working knowledge with AI tools and being able to design creative prompts for ideation and framework development
A strategic mindset with a consumer-centric approach
Strong communication and presentation skills that inspire clients and teams
An understanding of media planning, research, and measurement methodologies
What We Offer
- This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
- Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote. This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
About Wpromote
Full-service digital marketing agency delivering performance-driven strategies across paid media, SEO, content, and data analytics for enterprise and growth-stage brands.
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