Senior Manager, Programmatic B2B
Full Job Posting
You Will Be
Leading B2B programmatic strategy development, aligning audience, messaging, and media delivery to client business objectives such as lead quality, account penetration, and sales velocity.
Partnering with analytics and strategy teams to connect programmatic impact to CRM and pipeline metrics (MQLs, SQLs, pipeline velocity, ROI).
Managing campaign execution and optimization across display, video, native, and ABM-driven programmatic programs.
Contributing to the development and evolution of best practices for B2B audience segmentation, firmographic and technographic targeting, and multi-touch attribution.
Collaborating with key B2B data and technology partners (Bombora, 6sense, LiveRamp, LinkedIn, Demandbase, etc.) to maximize platform capabilities and evaluate emerging solutions.
Supporting new business efforts by contributing programmatic insights, recommendations, pricing considerations, and case studies that demonstrate B2B growth outcomes.
Partnering closely with paid social, search, and content teams to help create cohesive, full-funnel demand generation programs.
Sharing insights on emerging programmatic trends, privacy developments, and audience strategies relevant to B2B advertisers with both internal teams and clients.
Maintaining financial discipline through accurate budgeting, pacing, forecasting, and performance reporting for client accounts.
Resolving performance, strategy, or client relationship challenges by providing practical, data-driven recommendations and solutions.
Representing the agency professionally in client meetings, partner conversations, and industry events while continuing to build expertise within the B2B programmatic space.
You Must Have
3–5 years of hands-on experience managing programmatic campaigns, ideally with a focus on B2B or enterprise clients in an agency, DSP, or platform environment.
Strong understanding of B2B buying journeys, including account-based marketing, lead scoring, and funnel-stage optimization.
Experience working within DSPs (The Trade Desk, DV360, StackAdapt, etc.), ad serving platforms such as Campaign Manager 360 (CM360), data management platforms, and CRM integrations for audience activation.
Demonstrated ability to analyze programmatic performance and connect campaign metrics to broader business outcomes.
Working knowledge of B2B analytics and martech ecosystems (Google Analytics, 6sense, Bombora, Demandbase, or similar).
Strong communication skills with the ability to translate technical programmatic concepts into clear, actionable insights for clients and stakeholders.
Ability to collaborate effectively across creative, media, strategy, and analytics teams to support integrated B2B demand generation programs.
A curious, growth-oriented mindset and interest in evolving B2B ad tech, data privacy, and audience intelligence trends.
Nice to Have
- Preferred candidates will be located in CT or ET time zones to support team and client collaboration; PT candidates will also be considered for the right fit
What We Offer
- Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote. This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
About Wpromote
Wpromote is a full-funnel digital marketing agency serving brands through media, creative, data, strategy, and marketing technology.
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