Manager – Marketing & Home Delivery

Overview

A. Marketing & Brand Management

• Develop and execute integrated marketing strategies aligned with business objectives across markets.
• Ensure consistent brand positioning, visual identity, and communication across all channels and geographies.
• Lead campaign planning and execution across offline and digital channels to drive traffic, dine-in sales, brand awareness, and delivery revenue.
• Drive new product launches, seasonal campaigns, value promotions, and brand collaborations in partnership with operations and external agencies.
• Manage the digital marketing ecosystem, including social media, paid media, SEO/SEM, influencer activity, content planning, email marketing, and website updates where applicable.
• Oversee content strategy and brand storytelling to ensure relevance, consistency, and strong consumer engagement.
• Monitor campaign ROI, reach, engagement, acquisition, and conversion metrics, and continuously optimize spends and channel mix.
• Work closely with operations and finance teams to ensure marketing initiatives translate into measurable revenue growth and profitable outcomes.
• Track competitive activity, customer trends, pricing moves, and market insights to refine strategy and identify growth opportunities.

B. Home Delivery Strategy & Operations

• Own end-to-end delivery performance across all participating brands and markets.
• Drive delivery revenue growth, order volumes, channel profitability, and customer retention.
• Manage and optimize relationships with aggregators and delivery partners across markets, including day to-day issue resolution and escalation management.
• Lead commercial negotiations on commissions, visibility, campaigns, service levels, promotional mechanics, and contractual terms.
• Optimize menu engineering, pricing architecture, combos, offers, imagery, and merchandising to improve conversion and ticket size on delivery platforms.
• Monitor and improve key delivery KPIs such as SLA adherence, preparation and dispatch delays, order accuracy, cancellation rates, refund trends, complaints, and platform ratings.

C. Data Analytics, MIS & Performance Management

• Build and manage robust MIS and reporting frameworks across marketing and delivery operations.
• Analyze daily, weekly, and monthly performance data to derive actionable insights by brand, outlet, platform, market, and campaign.
• Track campaign effectiveness, aggregator performance, customer behavior, menu performance, discount efficiency, and profitability trends.
• Drive real-time decision-making through dashboards, performance reviews, variance analysis, and commercial diagnostics.
• Identify opportunities for revenue optimization, cost control, productivity improvement, and process efficiency.
• Present insights, trends, and recommendations to senior leadership in a concise and business-focused manner.

D. Customer Experience & Continuous Improvement

• Monitor customer feedback, ratings, reviews, and complaint patterns across all relevant channels and platforms.
• Partner with operations teams to improve end-to-end guest experience in delivery and brand touchpoints.
• Drive service recovery improvements and root-cause analysis for recurring issues.
• Implement continuous improvement initiatives based on data, customer feedback, and market learning to strengthen service consistency across brands and geographies.

E. Stakeholder & Cross-Functional Management

• Collaborate closely with operations, finance, supply chain, culinary, IT, and brand teams to ensure coordinated execution.
• Align marketing and delivery initiatives with business priorities, outlet capabilities, and budget parameters.
• Work with regional and market teams to maintain consistency while adapting execution to local consumer preferences and platform dynamics.
• Support internal reviews, business planning cycles, and leadership updates with reliable data and practical recommendations.
• Build and manage robust MIS and reporting frameworks across marketing and delivery operations.
• Analyze daily, weekly, and monthly performance data to derive actionable insights by brand, outlet, platform, market, and campaign.
• Track campaign effectiveness, aggregator performance, customer behavior, menu performance, discount efficiency, and profitability trends.
• Drive real-time decision-making through dashboards, performance reviews, variance analysis, and commercial diagnostics.
• Identify opportunities for revenue optimization, cost control, productivity improvement, and process efficiency.
• Present insights, trends, and recommendations to senior leadership in a concise and business-focused manner.