Manager Market Research & Insights

Job Objective

Core Functional Responsibilities & Subject Matter Expertise

• Develop and implement a comprehensive market research strategy that meticulously aligns with the DET’s overarching goals and objectives
• s.Design and execution of market research projects, including both qualitative and quantitative studies, to deeply understand market dynamics and consumer behavior
• Manage the analysis of market trends, consumer behavior, and competitive dynamics to provide strategic insights and recommendations to senior management
• Manage and mentor a team of market researchers and analysts, fostering a collaborative environment and ensuring high-quality research outputs.
• Collaborate with other departments, such as marketing, sales, and product development, to ensure that market insights are effectively integrated into business strategies and operations.
• Selection and oversight of external research agencies and vendors to ensure research projects are delivered on time, within budget, and to required quality standard
• Present findings and strategic recommendations to senior management and key stakeholders, ensuring clear communication and actionable insights
• Stay abreast of new research methodologies and technologies, integrating innovative approaches into the research strategy as appropriate.
• Synthesize complex data into strategic insights to guide strategic decision-making.
• Develop and implement sophisticated key performance indicators (KPIs) to measure and track the effectiveness of market strategies.
• Manage the analysis of market segments to identify growth opportunities and strategic areas requiring adjustment, ensuring continuous improvement.
• Continuously evaluate and enhance research methodologies to ensure the highest standards of data relevance and accuracy.
• Champion the adoption of innovative research tools and technologies to advance the department’s analytical capabilities.
• Act as the primary liaison for market insights within the department, coordinating with other departments to integrate insights across the DET.
• Build and maintain influential relationships with industry experts, research firms, and market analysts to stay ahead of market trends.
• Contribute to the development of Global Competitiveness & Reporting’s strategy and drive overall performance through providing inputs on Market Research & Insights’s strategy, priorities, and initiatives.
• Contribute to taking ownership of the Section’s achievement against set OKRs/KPIs to ensure the Section performs in line with overall performance targets
• Contribute to the determination of the section's annual and long-term capital and operating budgetary requirements to ensure strategic and operational plans can be delivered.
• Contribute to taking accountability for the section's budgetary performance, ensuring minimal divergences and that expenditures are optimized and directed towards value-adding activities.
• Contribute to the development of section-specific policies, procedures, and processes, ensuring full alignment with the prevalent and applicable laws and regulations.