Manager - Data Scientist
About the Role
Senior Data Scientist leading PEGA-driven member engagement programs by leveraging advanced analytics, machine learning, experimentation, and behavioral science to design, optimize, and measure personalized campaigns that improve activation, retention, health outcomes and business performance
Key Skills for This Role
Full Job Posting
Responsibilities
- Lead the sizing, targeting, launch, and performance evaluation of marketing campaigns designed to improve member outcomes and engagement.
- Develop audience segmentation, propensity models, and targeting strategies to identify members most likely to benefit from specific engagement interventions.
- Design and measure experiments, A/B tests, and incentive programs to optimize member activation, product adoption, retention, and health outcomes.
- Analyze member behavior across digital products and healthcare touchpoints to uncover opportunities to increase engagement and program effectiveness.
- Build predictive and prescriptive models that inform campaign strategy, reward structures, and personalized member experiences.
- Partner with Product, Marketing, Care Management, and Operations teams to translate business objectives into analytics-driven engagement solutions.
- Establish KPIs and measurement frameworks to assess campaign performance, ROI, member engagement, and clinical impact.
- Communicate insights, recommendations, and performance results to senior stakeholders and business leaders.
- Lead cross-functional initiatives that scale successful engagement strategies at enterprise level
- Collaborate with Data Engineering and MLOps teams to operationalize targeting models and automate campaign execution and measurement
- Foster a culture of experimentation and continuous optimization through data-driven decision making and behavioral science principles.
- - Lead the sizing, targeting, launch, and performance evaluation of marketing campaigns designed to improve member outcomes and engagement. - Develop audience segmentation, propensity models, and targeting strategies to identify members most likely to benefit from specific engagement interventions. - Design and measure experiments, A/B tests, and incentive programs to optimize member activation, product adoption, retention, and health outcomes. - Analyze member behavior across digital products and healthcare touchpoints to uncover opportunities to increase engagement and program effectiveness. - Build predictive and prescriptive models that inform campaign strategy, reward structures, and personalized member experiences. - Partner with Product, Marketing, Care Management, and Operations teams to translate business objectives into analytics-driven engagement solutions. - Establish KPIs and measurement frameworks to assess campaign performance, ROI, member engagement, and clinical impact. - Communicate insights, recommendations, and performance results to senior stakeholders and business leaders. - Lead cross-functional initiatives that scale successful engagement strategies at enterprise level - Collaborate with Data Engineering and MLOps teams to operationalize targeting models and automate campaign execution and measurement - Foster a culture of experimentation and continuous optimization through data-driven decision making and behavioral science principles.
Qualifications
- Strong background in data science & marketing analytics
- 5+ Hands-on experience with GCP BigQuery, Python, ML & statistical analysis
- 3+ Experience with experimental design, causal inference, and impact measurement.
- Ability to translate analytical insights into actionable product or campaign strategies
- - Strong background in data science & marketing analytics - 5+ Hands-on experience with GCP BigQuery, Python, ML & statistical analysis - 3+ Experience with experimental design, causal inference, and impact measurement. - Ability to translate analytical insights into actionable product or campaign strategies
About EXL
EXL is a global data and AI company that provides analytics, digital operations, and industry-specific services to enterprises in insurance, healthcare, banking, retail, media, and energy.
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