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Manager Conversion Rate Optimisation

NAB - National Australia Bank
Melbourne City Centre, AUS
Full-time
Onsite
Discovered 2 weeks ago
Conversion rate optimisation (CRO)Experimentation programme leadershipDigital analyticsStructured testing methodologiesLearning agenda developmentMeasurement frameworks and standards

Full Job Posting

Role overview

Join NAB's Digital Sales & Transformation team as Manager, Conversion Rate Optimisation.

Lead a team that uncovers customer behaviour and turns insights into measurable business outcomes.

The role focuses on customer needs, experimentation, and improving digital sales performance.

Responsibilities

  • Lead NAB's conversion rate optimisation practice and experimentation programme.
  • Build and maintain a learning agenda for customer and business outcomes.
  • Partner with stakeholders to identify, prioritise, and execute statistically rigorous tests.
  • Translate customer insights into recommendations that improve digital sales performance.
  • Build and share the Digital Sales Optimisation Atlas as a source of truth for customer behaviour drivers.
  • Coach and develop a team across experimentation, analytics, and optimisation.
  • Establish measurement standards and evidence-based decisions across squads.
  • Identify opportunities to improve processes, capabilities, tools, and customer experiences.

Candidate requirements

  • Significant experience leading optimisation, experimentation, or digital performance functions.
  • Deep CRO, digital analytics, and structured testing expertise.
  • Leadership experience building and uplifting teams.
  • Experience creating learning agendas and measurement frameworks and scaling best practice across organisations.
  • Strong stakeholder management and influencing across digital, technology, and marketing teams.
  • Expertise across multiple martech platforms and digital ecosystems.
  • Strong commercial acumen and interest in improving customer experiences through data-driven insights.
  • Banking or other highly regulated industry experience is highly regarded.

Workplace culture

NAB describes its culture as inclusive and respectful, with a focus on customer needs and colleague support.

Benefits

  • NAB lists enhanced leave options, wellbeing support, NAB Perks, and career development opportunities.

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