Manager – Content & Creative_ Home Centre

Role overview

Content strategy and production

• Plan the annual content calendar around business priorities, promotions, seasonal events, and product launches.
• Develop creative strategies, concepts, briefs, and performance-focused assets for paid media and CRM.
• Manage production from concept and briefing through review, approval, delivery, and campaign activation.
• Coordinate market localization, including English and Arabic creative and messaging.

Agency and performance management

• Manage external agencies and production partners, briefs, timelines, deliverables, creative direction, and approvals.
• Review CTR, conversion rate, and ROAS; conduct A/B tests, scale successful concepts, and refresh underperforming creative.
• Optimize dynamic product ads and product-feed creative across retargeting platforms.

Influencer, trends, and innovation

• Plan influencer and UGC content such as product demonstrations, unboxing, home styling, comparisons, and lifestyle storytelling.
• Track platform and competitor trends and explore AI-powered creative tools, automation, and emerging advertising channels.

Education and experience

• Bachelor’s degree in Marketing, Communications, Advertising, Media, or a related field.
• 4–6 years in digital content creation, creative production, or content marketing.
• Proven experience developing performance marketing creative across platforms such as Google, Meta, TikTok, and Snapchat.
• Strong experience managing creative agencies, production partners, stakeholders, and end-to-end creative production.
• E-commerce, retail, home décor, furniture, or digital-first business experience is preferred.
• CRM channel experience is highly desirable; influencer, UGC, and dynamic product advertising familiarity is an advantage.

Core competencies

• Creative conceptualization, copywriting, visual storytelling, and understanding of engagement and conversion.
• Knowledge of advertising platforms, creative best practices, performance KPIs, and optimization.
• Project and agency management, data-driven decisions, content production, stakeholder coordination, and attention to detail.

Performance measures