Manager - Campaigns, Analytics and MIS

Manager - Campaigns, Analytics and MIS

1. Card Portfolio Analytics

• Lead analytics for credit and debit card portfolios, including spend analysis, customer segmentation, product performance, and lifecycle management.
• Develop and monitor KPIs specific to card portfolio growth, activation, usage, attrition, and profitability.
• Analyze transaction data to identify trends, opportunities, and risks in card usage and customer behavior.
• Support product development and pricing strategies with data-driven insights.
• Collaborate with risk, product, and marketing teams to optimize cardholder engagement and retention.

2. Campaign Management (Cards)

• Design, execute, and evaluate targeted campaigns for card acquisition, activation, usage, and cross-sell/up-sell.
• Work closely with marketing to ensure campaigns are tailored to cardholder segments and deliver measurable ROI.
• Track and report campaign effectiveness, including response rates, incremental spend, and revenue impact for card products.

3. MIS & Reporting (Cards)

• Build and maintain dashboards and regular reports focused on card portfolio metrics.
• Provide actionable insights to senior management on card business performance.
• Work with stakeholders to identify/determine functional report requirements, write functional specifications, develop, customize, and test reports, scorecards, and dashboards.

4. Performance Management

• Collaborate on the design of information technology infrastructure to support card portfolio performance and quality improvement programmes aligned to strategic priorities.
• Evaluate and recommend incentive schemes for front-line channels and simulate incentive changes to optimize cost/income ratios.

5. People Management

• Manage self and team in line with ADCB’s people management policies, procedures, and practices.
• Organize and supervise the activities and work of the team to ensure that targets and objectives are achieved and the business plan is delivered.

6. Policies, Processes, and Continuous Improvement

• Implement approved departmental policies, processes, and procedures, ensuring adherence and continuous improvement.
• Motivate the team to contribute to change initiatives and projects in line with the Bank’s standards.

7. Customer Service

• Demonstrate ADCB’s Promise and Service Standards in all internal and external customer interactions.
• The ideal candidate should have the following experience
• At least 6 years of experience in banking analytics, with a strong focus on credit and debit card portfolio management.
• Bachelor’s Degree in Finance, Marketing, or a related field.
• Deep understanding of card business, including product features, regulatory requirements, and market trends.
• Experience with card transaction data, campaign analytics, and customer segmentation.
• Proficiency in SQL, data visualization tools (e.g., Power BI, Tableau), and advanced Excel.
• Knowledge of statistics and logical data interpretation.
• Strong analytical, problem-solving, and communication skills.
• What we offer:
• **Competitive Salary**
• : The indicative pay range for this role is AED 22500– AED 38000 per month.
• Additionally, all employees are eligible to participate in one of our rewarding variable pay plans.
• **Comprehensive Benefits Package**
• : This includes market-leading medical insurance, group life and personal accident insurance, paid leave and leave airfare, employee preferential rates on loans and finance facilities, staff discounts and offers, and children education assistance (for certain job levels).
• **Flexible and Remote Working Options**
• : We understand the importance of work-life balance and offer flexible working arrangements, subject to eligibility and job requirements.
• **Learning and Development Opportunities**
• : We value and facilitate continuous learning and personal development, through a variety of exciting learning opportunities, such as structured instructor-led courses, a comprehensive e-Learning catalog, on-the-job training and professional development programs.
• At ADCB, we are dedicated to creating a respectful, caring and disciplined work environment that aligns with your career ambitions.