Lifecycle Marketing Executive/Specialist

Overview

• Bayut & dubizzle have the unique distinction of being iconic, homegrown brands with a strong presence across the seven emirates in the UAE.
• Connecting millions of users across the country, we are committed to delivering the best online search experience.
• As part of Dubizzle Group, we are alongside some of the strongest classified brands in the market.
• With a collective strength of 5 brands, we have more than 123 million monthly users that trust in our dedication to providing them with the best platform for their needs.
• As a CLM Executive/Specialist, you will be responsible for creating, shaping, and optimizing CLM campaigns (consisting of email, push, in-app and web notifications) while also working with various internal teams to create end-to-end marketing strategies and user lifecycle journey.
• In this role, you will:
• Developing a strategy to engage, retain and re-engage customers during key milestones of the customer lifecycle segments
• Creation and running of email, in-app and push notifications; assisting in copywriting, email design and user performance of all C2C and B2C campaigns
• A/B Testing and optimizing CLM campaigns with strategic content, frequency and audience variations
• Working closely with all teams to understand the customer base through insight segmentation and data analysis
• Leading new product features, testing side by side with Product managers and leveraging email marketing & push notifications
• Increase CLM's traffic & engagement contribution, while maintaining the high quality of relevant and personalized messaging
• Constantly analysing data to plan strategies and execute campaigns
• Audience building, segmentation and testing
• Project management and help BI/Tech teams with API based campaigns

Requirements

• Bachelor's degree or BSC from a reputable university
• 3 years of experience in a similar field
• Knowledge of basic digital marketing & advance CLM tools
• Practical knowledge of digital platforms and some of the CLM tools; Braze, Airship, Lean Plum, Accoustic, Moengage, Twillio, Sendgrid, and SendinBlue (experience with at least one email automation platform)
• Understanding of web analytics (experience with Google Analytics is preferred)
• Strong understanding of current online marketing concepts, strategies, and best practices
• Strong critical thinking, technical, and data analysis skills
• Strong skills in MS Office Suite (Excel, PowerPoint)
• Sharp strategic thinking and ability to translate quantitative & qualitative data/insights into a strong targeted marketing strategy
• Self-motivated & willing to take on new challenges

Benefits

• A fast paced, high performing team
• Multicultural environment with over 50 different nationalities

• Annual Air Ticket Allowance

• Employee discounts at multiple vendors across the emirates

• Learning & Development