Lead Generation Associate
Role Overview
This is WegoPro’s first dedicated lead generation hire for the Saudi market, working closely with the Riyadh sales team.
The role turns target accounts into qualified meetings through outbound prospecting in Saudi Arabia.
Key Skills for This Role
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About Wego and WegoPro
Wego helps travelers plan and book flights, hotels, and trips; the company was founded in 2005.
WegoPro is a corporate travel and expense management platform for booking flights and hotels, managing travel spend, and controlling expenses.
Role overview
This is WegoPro’s first dedicated lead generation hire for the Saudi market, working closely with the Riyadh sales team.
The role turns target accounts into qualified meetings through outbound prospecting in Saudi Arabia.
Responsibilities
- Build qualified B2B lead pipeline and meet monthly, quarterly, and annual meeting and pipeline targets.
- Run outbound campaigns through cold email, calls, and LinkedIn, including InMail and Campaign Manager.
- Follow up with prospects, build rapport, and answer questions using current WegoPro product knowledge.
- Work with the Riyadh sales team to identify target accounts, prospect, and book qualified meetings.
- Refine targeting and messaging based on sales conversion feedback and localize outreach with marketing and content teams.
- Build knowledge of the Saudi market, competitors, and target buyer profile.
Requirements
- Bachelor’s degree in Business Management, Marketing, or a related field.
- 2–3 years of B2B lead generation and outbound campaign experience, including cold email, calling, and LinkedIn outreach.
- Excellent written and verbal communication in both English and Arabic.
- Strong interpersonal and organizational skills, with a metrics-driven and analytical approach.
- Motivation to deliver in a fast-paced startup environment and desire to learn.
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