{bc}
Apply
linkedin

Director, Brand Growth

Wego.com
Dubai, UAE
Full-time
Director
Onsite
Discovered 2 weeks ago
Brand growth strategyBrand positioning and messagingSocial media marketingCreator and influencer marketingPerformance marketingMeta

Full Job Posting

About Wego

Wego is a Middle East and Asia travel marketplace for searching, comparing, and booking flights and hotels.

The company describes itself as technology-first, with small autonomous teams and AI used across functions.

Role purpose

The role owns Wego's brand, social, and creator programs as a measurable growth engine, accountable for demand, conversion, and repeat bookings.

It is a hands-on role working closely with performance marketing, using platform and campaign data to connect brand activity to funnel outcomes.

Brand, social, and creators

  • Own positioning, messaging, tone of voice, brand guidelines, and brand character across markets; select quarterly audiences and markets using customer and competitive data.
  • Lead social channels including Instagram, TikTok, Snapchat, X, and YouTube Shorts; test formats and scale content that drives traffic, installs, and bookings.
  • Run community care, user-generated content, creator stays, and influencer programs, including selection, contracts, briefs, usage rights, and whitelisting.
  • Own the brand budget and work with performance media on campaign briefs and KPIs.
  • Create brand-to-conversion journeys with performance, organic, and CRM teams, and track branded search, app and direct traffic, conversion, and acquisition costs.
  • Run experiments, set baselines and targets, report quarterly plans, and use holdout tests and platform lift studies to assess impact.
  • Use AI and build agents for repeatable marketing work, with human quality checks for brand character, culture, and Arabic.
  • Partner with creative, search, martech, data, product, and customer operations teams.

Experience and qualifications

  • 5–8 years in brand, social, or growth marketing at a consumer technology, travel, e-commerce, or high-frequency app business.
  • Experience working in growth or closely with performance marketing, with conversion-oriented KPIs and measurable brand growth.
  • Experience leading a small team and owning budgets across channels and markets.
  • Hands-on knowledge of Meta, TikTok, Snapchat, and YouTube, including paid media formats, bidding, frequency, and optimization.
  • Knowledge of attribution, retargeting, CPA, ROAS, testing, lift and holdout tests, and marketing mix modelling concepts.
  • Experience with Looker, Tableau, or equivalent BI; SQL is advantageous.
  • Hands-on AI use is expected; Claude or other generative AI platforms and marketing automation are advantageous.
  • MENA consumer and platform knowledge is required; South or Southeast Asia experience and Arabic are advantageous.

Working style and additional experience

  • The role calls for self-direction, experimentation, full-funnel thinking, research and data fluency, creative judgment, and cross-team communication.
  • Travel, marketplace, or multi-market consumer app experience and experience building a brand around a mascot or character are nice to have.

Apply for this job in 1 click

Skip the repetitive application forms

Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.

Sarah M.James T.Maya R.

Trusted by over 500,000 job seekers on Base Career

Start Free Today

More from this employer

More jobs at Wego.com

Campaign Executive (Internship)

, UAE

Discovered 3 weeks agoInternship

Business Development Manager

Riyadh, KSA

Discovered 4 weeks agoFull-time

Lead Generation Associate

Riyadh, KSA

Discovered 4 weeks agoFull-time

Campaign Executive

, UAE

Discovered 1 months agoFull-time