Lead, Digital Commercialisation Performance - Melbourne, Sydney or Brisbane
Role Overview
Lead the insights and reporting capability for Digital Commercialisation and Growth.
Produce timely, accurate and consistent reporting across digital sales, leads, engagement and funnel outcomes.
Translate data into commercial insights, recommendations and performance narratives.
Support annual targets, initiative tracking and medium- to long-term digital sales growth planning.
Key Skills for This Role
Full Job Posting
About the Role
Lead the insights and reporting capability for Digital Commercialisation and Growth.
Produce timely, accurate and consistent reporting across digital sales, leads, engagement and funnel outcomes.
Translate data into commercial insights, recommendations and performance narratives.
Support annual targets, initiative tracking and medium- to long-term digital sales growth planning.
Insights and Performance Reporting
- Lead weekly, monthly and quarterly reporting across digital sales, leads, funnel conversion, campaigns and optimisation initiatives.
- Identify performance opportunities, risks and gaps and provide updates to Digital, Product, Marketing and business stakeholders.
- Support consistent performance measures, reporting standards and success metrics.
- Track actions from performance reviews and make ownership, timing and progress visible.
- Maintain and improve reports, dashboards and performance packs.
- Support reporting simplification and automation across digital sales and funnel views.
- Partner with Analytics, Data and Technology teams to improve tracking playbooks, data quality and self-service reporting.
- Measure campaigns, product changes and offers, and improve end-to-end funnel visibility.
Must-Have Experience
- Experience in digital performance reporting, commercial analysis, funnel analytics or business insights.
- Ability to turn complex data into concise commercial insights, recommendations and action-oriented narratives.
- Understanding of digital sales, lead generation, customer journeys, conversion funnels and campaign measurement.
- Experience managing reporting rhythms, dashboards, scorecards and executive updates.
- Ability to maintain reporting accuracy, data quality and consistent performance definitions.
- Ability to collaborate with Product, Marketing, Personalisation, Site, Data, Technology and business stakeholders.
Preferred Experience and Qualifications
- Financial services, banking or similarly regulated industry experience is desirable.
- Experience with Tableau, Power BI, Adobe Analytics, SQL or similar tools is desirable.
- Knowledge of experimentation, CRO, attribution, personalisation, decisioning or marketing performance analytics is desirable.
- Experience with planning, target setting, initiative tracking, governance or reporting automation is desirable.
- A relevant tertiary qualification and relevant analytics or agile certifications are advantageous.
Role Type
- Permanent, full-time role.
Role Location
- Role may be based in Melbourne, Sydney or Brisbane.
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