Key Account Manager

Job Brief

Job Responsibilities

• Develop and manage relationships with executive chefs, sous chefs, kitchen managers, and hotel procurement teams.
• Drive product sales by promoting ingredients and food products directly to chefs and culinary decision-makers.
• Achieve assigned sales targets and business objectives within the HORECA segment.
• Conduct product presentations, tastings, and menu application demonstrations to encourage product adoption.
• Work with chefs to integrate company products into hotel menus and kitchen operations.
• Secure product listings with hotel purchasing departments and food procurement teams.
• Identify and develop new hotel, restaurant, and catering clients within the assigned territory.
• Introduce and launch new food products and ingredients in collaboration with internal teams.
• Ensure timely money collection and credit control from assigned customers.
• Monitor daily sales performance and monthly target achievement.
• Track competitor products, pricing, and market trends within the hospitality sector.
• Maintain strong, professional relationships with all assigned accounts.
• Generate daily, weekly, and monthly sales reports with performance insights and corrective actions.
• Maintain and update the customer database, including chefs, purchasing managers, and F&B managers.
• Ensure on-time product deliveries and resolve any service-related issues.
• Follow assigned route plans to regularly visit hotels and culinary establishments.
• Ensure adherence to approved pricing structures and commercial terms.
• Track and manage tenders and hotel supply contracts, including product specifications and pricing.
• Utilize technical and culinary support teams when needed to strengthen product positioning.
• Identify new product opportunities based on chef feedback and market demand.

Sales & Revenue Performance

• Monthly sales target achievement
• Revenue growth within the HORECA segment
• New product listing success rate in hotels

Customer Relationship Management

• Chef and hotel visit frequency
• Customer retention and satisfaction
• New hotel and chef account acquisition

Market Development

• Menu integration of company products
• Product trials and tastings conducted
• Market penetration within hotels and premium restaurants

Cash Flow & Collections

• Collection efficiency
• Outstanding payment management

Job Requirements

• 5+ years of
• sales experience in HORECA, foodservice, or hospitality-related food distribution
• .
• Strong existing
• network with chefs, hotels, restaurants, and hospitality groups
• in the region.
• Proven ability to
• build relationships with executive chefs and kitchen decision-makers
• .
• Experience in
• product demonstrations, tastings, and menu integration
• .
• Strong
• sales, negotiation, and account management skills
• .
• Excellent
• communication, interpersonal, and relationship-building abilities
• .
• Good understanding of
• hotel procurement processes and foodservice supply chains
• .
• Ability to
• analyze sales data and track account performance
• .
• Strong
• organizational and time management skills
• .
• Knowledge of
• market trends, competitor products, and pricing strategies in the HORECA industry
• .
• Ability to work independently while collaborating with internal teams.
• Experience in
• launching new food products into professional kitchens
• is an advantage.