أخصائي اول- الفعاليات والعلاقات العامة
Role Overview
Senior specialist role in events and public relations within RTA’s marketing and corporate communications department.
Key Skills for This Role
Full Job Posting
Role overview
Senior specialist role in events and public relations within RTA’s marketing and corporate communications department.
Strategy and planning
- Provide input on event strategy, venue options, hospitality concepts, and programs aligned with RTA priorities.
- Support governance frameworks, approval workflows, and supplier evaluation guidelines.
- Plan major milestones, international participation, and leadership engagements using briefing notes, benchmarking, and planning documents.
- Develop event guides, standards, templates, and performance indicators.
Event operations
- Support RTA-led or sponsored exhibitions, celebrations, press conferences, project launches, and official delegations.
- Coordinate internal departments, agencies, and suppliers to deliver event components on time.
- Help develop creative concepts, track stand design, oversee production, and coordinate exhibitions on site.
- Coordinate corporate gifts and keepsakes, including sourcing, supplier comparisons, and quality assurance.
- Support video production with media briefs, production-team follow-up, and messaging alignment.
- Coordinate budgets, schedules, purchase requests, risk assessments, and post-event documentation.
- Manage logistics, venue arrangements, guest protocols, and compliance with authority procedures.
- Prepare, review, and quality-check certificates, awards, keepsakes, and media materials.
- Handle event requests, inquiries, and media coordination while maintaining RTA’s corporate identity.
Evaluation and improvement
- Analyze post-event data, media coverage, and stakeholder feedback to recommend improvements.
- Use performance evaluation tools to measure ROI, compliance, and audience impact.
- Introduce innovative event formats and modern media production technologies to strengthen engagement and brand experience.
Qualifications and experience
- Bachelor’s or master’s degree in marketing.
- At least six years of experience with a master’s degree, or at least eight years with a bachelor’s degree.
Skills and experience
- Advanced corporate identity and brand-positioning management; strong budgeting and campaign cost-management experience.
- Plan and optimize integrated marketing campaigns; extensive media relations, corporate communications, and reputation management.
- Manage several campaigns and stakeholders; organize public events and promotional activities and manage protocols.
- Understand organizational context and target audiences; manage community engagement and CSR campaigns.
- Develop content, corporate storytelling, and multichannel communications strategies.
- Manage social media, digital engagement, and audience growth; coordinate logistics and campaign delivery.
- Understand marketing strategy, commercial management, and pricing; coordinate across departments, agencies, and developers.
Employer and department
Employer: Roads and Transport Authority (RTA). Department: Marketing and Corporate Communications.
Compensation
- Monthly salary is listed as unspecified.
Posting details
The description lists Emirati nationality as a requested condition; this demographic restriction is not treated as a candidate qualification.
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