Influencer Marketing Manager

About SQUATWOLF

The Role

Influencer Marketing Manager

1. Strategy & Planning

• Design and execute the global influencer and affiliate marketing strategy, with priority focus on GCC, UK and European market expansion.
• Continuously evolve ambassador program including: gifted creators, affiliates, contracted athletes, and campaign influencers.
• Set monthly, quarterly, and annual targets across brand awareness, content output, and revenue contribution.

2. Talent Identification & Partnerships

• Identify, vet, and onboard creators across all creators types with a sharp eye for authenticity, audience quality, and brand alignment.
• Build and maintain a robust creator database across GCC, UK, Europe, and other priority markets.
• Lead negotiations and structure commercial agreements gifting, affiliate, retainer, campaign-based that protect margin while securing the right partners.
• Support build and use AI tools/agents to outreach and negotiate with creators.

3. Campaign Execution

• Project-manage influencer campaigns end-to-end, from brief to delivery to measurement.
• Brief creators, oversee content production, and ensure consistency with brand voice and visual identity.
• Partner closely with brand, creative, ecom, and retail teams to align influencer activity with the broader marketing calendar.

4. Affiliate Program

• Own the affiliate program end-to-end: recruitment, structure, payouts, performance tracking, and optimisation.
• Refine commission tiers and incentive structures to drive ROI while keeping affiliates engaged and motivated.
• Build scalable systems and tooling to manage a growing affiliate base efficiently.

5. Performance & Reporting

• Track ROI, engagement, CAC, content output, and revenue contribution across all tiers.
• Build clear dashboards and deliver regular performance reports to leadership.
• Continuously test, optimise, and reallocate budget based on data.

6. Community & Relationship Management

• Cultivate long-term, authentic relationships with our ambassador network across all tiers.
• Drive ambassador retention, advocacy, and organic content output.
• Activate the community around key brand moments, product launches, and live events.

Must-Have

• 5+ years of experience in influencer marketing, with at least 2 years leading programs in international markets specifically UK and/or Europe.
• Prior experience inside an influencer-first or DTC brand, ideally in performance wear, fitness, or sports.
• Demonstrated ability to scale an influencer or ambassador program from the ground up or take an existing one to the next level.
• Deep network of creators, agents, and talent agencies across UK and Europe.
• Hands-on experience with affiliate marketing platforms (e.g., LTK, Awin, Refersion, Impact, Shopify Collabs).
• Strong commercial acumen, confident negotiating contracts, managing six- and seven-figure budgets, and tying spend directly to ROI.
• Independent operator, you set the direction, own the outcomes, and report up cleanly without needing hand-holding.
• Strong analytical mindset, comfortable with attribution, performance tracking, and dashboard building.
• Excellent written and verbal communication in English.
• Genuine passion for performance wear, fitness culture, and creator-led brand building.

Nice To Have

• Existing relationships with UK and European athletes, HYROX competitors, CrossFit creators, or fitness personalities.
• Experience with creator management platforms such as GRIN, Aspire, Tribe Dynamics, or CreatorIQ.
• Background in launching brands into new international markets.
• Strong hands-on content sensibility, you know what good UGC looks like and how to brief for it.

What Success Looks Like

• This role is judged on three things: market growth, content output, and commercial return.
• In your first 12 months, we expect to see clear, measurable progress in each.
• First 30 days: structure a program optimised for performance, a market gap analysis for UK and Europe, and a refreshed influencer and affiliate strategy presented to leadership.
• First 6 months: a meaningfully expanded creator base in UK and Europe, live performance dashboards across all tiers, and a restructured affiliate program built to scale.
• First 12 months: measurable contribution to revenue and brand awareness in UK and European markets, with optimised cost structures across the ambassador and influencer mix.

Why SQUATWOLF

• A senior, ownership-level role at one of the region's most ambitious global performance wear brands.
• The opportunity to lead and shape one of our most strategic growth levers.
• Direct reporting line to the Director of Brand & Marketing and visibility with the executive team.
• Competitive salary, performance-linked bonus, and benefits.
• A high-performance, ambitious, and globally-minded team.
• The chance to work on a brand that creators and athletes genuinely care about.