Influencer Marketing Manager ( Arabic )

Company Description

Role Description

Influencer Marketing Manager

Key Responsibilities

• Develop and execute influencer marketing strategies that align with brand objectives, campaign goals, and target audiences.
• Identify opportunities to integrate influencer marketing into broader content, social, and media plans.
• Research and stay ahead of platform trends, creator behavior, and emerging influencer categories (micro, macro, celebrity, and UGC creators).
• Scout and onboard influencers relevant to client industries and campaign needs.
• Build and maintain long-term relationships with creators, talent managers, and agencies.
• Negotiate contracts, deliverables, and rates in alignment with client budgets and campaign goals.
• Maintain a structured database of influencers segmented by niche, performance metrics, and engagement rates.
• Manage the full lifecycle of influencer campaigns briefing, coordination, approvals, deadlines, and posting schedules.
• Collaborate closely with the creative and production teams to ensure seamless integration of influencer content.
• Review and approve influencer content for brand alignment, tone of voice, and compliance with brand and legal guidelines.
• Ensure campaign KPIs are met, including engagement, reach, conversions, and ROI.
• Track campaign performance using analytics tools and prepare detailed reports with insights and learnings.
• Optimize future campaigns based on data-driven insights and influencer performance.
• Develop influencer benchmarks, cost-per-engagement standards, and category best practices.
• Work closely with the Social Media, Strategy, and Production teams to ensure influencer initiatives are aligned with creative storytelling and brand goals.
• Support business development with influencer ideas, proposals, and pitch materials.
• Manage influencer involvement in shoots, events, and brand activations.
• Develop and execute influencer marketing strategies that align with brand objectives, campaign goals, and target audiences.

Qualifications

• Bachelor’s degree in Marketing, Communications, PR, or a related field.
• 3–5 years of experience in influencer marketing, preferably within an agency or brand environment
• Strong understanding of social media platforms (Instagram, TikTok, YouTube, X, LinkedIn).
• Proven track record of successful influencer campaigns across industries.
• Excellent communication, negotiation, and presentation skills.
• Data-driven mindset with experience using analytics and influencer tracking tools.
• Passion for trends, culture, and storytelling.

Preferred Qualifications

• Experience in paid media amplification of influencer content.
• Familiarity with regional influencer regulations and GCC influencer markets.
• Creative mindset with a keen eye for visual storytelling and brand tone.
• What we offer at YAZ:
• Amazing work culture of inclusivity and diversity.
• Opportunity to work with top-tier clients.
• Salary based on experience
• Medical Insurance including dental coverage.
• Collaborative and creative work environment.
• Career growth and professional development opportunities.

How To Apply