Head of unit – Media Outreach

About This Role

Responsibilities

• Media Outreach & Strategic Partnerships

• Develop and implement media outreach strategies to enhance the platforms’ brand awareness and reach.

• Build and maintain strong relationships with media outlets, government entities, the private sector, and potential clients.

• Establish partnerships with regional and international children’s platforms, networks, government entities, and organizations.

• Represent the platforms in media meetings, negotiations, and collaboration discussions.

• Content Promotion & Visibility

• Coordinate with programming, marketing, and digital teams to ensure consistent messaging and brand alignment.

• Identify opportunities for content showcasing, co-productions, and content exchange agreements.

• International Markets & Events

• Lead participation in regional and global content markets, festivals, and exhibitions (e.g., MIPCOM, MIPJunior, Asian TV markets).

• Plan and manage outreach activities during international events, including presentations, screenings, and networking.

• Identify new markets and growth opportunities for content internationally.

• Stakeholder Engagement

• Act as a key liaison between the organization and external stakeholders, including government entities, educational institutions, and cultural organizations.

• Support initiatives aligned with children’s development, education, and creative industries.

• Collaborate with internal departments to support cross-functional outreach objectives.

• Team Leadership & Management

• Lead, mentor, and supervise the Media Outreach Unit team.

• Set performance objectives, KPIs, and development plans for team members.

• Ensure efficient workflow, reporting, and delivery of outreach initiatives.

• Planning, Reporting & Budget Oversight

• Develop annual outreach plans, budgets, and timelines.

• Monitor performance metrics and prepare regular reports on outreach impact and achievements.

• Ensure optimal use of resources in line with organizational goals.

• Brand Representation & Compliance

• Act as an ambassador for the platforms, ensuring positive brand representation at all times.

• Ensure all outreach activities comply with organizational policies, cultural values, and child-focused content standards.

Qualifications

Bachelor's Degree

Required Skills

• Strategic thinking and leadership skills.
• Excellent communication and negotiation abilities.
• Strong understanding of media landscapes and content markets.
• Project management and budget management skills.
• Ability to work in a fast-paced, multicultural environment.
• Fluency in English; Arabic is an advantage.