Head of Strategy, UAE Expo Office
Skills
About This Role
The
Head of Strategy
is responsible for shaping the overarching strategy of the UAE Expo Office and the strategic direction of the UAE’s participation across international Expos.
This role ensures the Office operates with a clear long-term vision across a portfolio of Expos, strengthening the UAE’s global positioning while reinforcing institutional continuity and learning.
The role leads the development of participation strategies for each Expo, ensuring that every Pavilion reflects a coherent national narrative aligned with UAE priorities and host country contexts, while delivering measurable long-term impact.
Working closely with the Head of the UAE Expo Office and internal stakeholders, the Head of Strategy translates national ambitions into actionable strategic frameworks guiding architecture, guest experience, programming, communications, partnerships, and legacy planning.
Office Strategy & Portfolio Leadership
- Lead the development and refinement of the UAE Expo Office’s long-term strategy and vision
- Ensure each Expo participation contributes to accelerating progress and generating national value
- Position Expos as platforms for cultural diplomacy, innovation exchange, and global engagement
- Maintain strategic continuity and institutional learning across multiple Expo participations
Decision Frameworks & Participation Evaluation
- Develop evaluation matrices and structured frameworks for assessing Expo participation opportunities
- Define criteria for evaluating strategic relevance, impact potential, and national value
- Provide strategic recommendations to support leadership decision-making
Participation Strategy Development
- Lead the strategic positioning for each Expo from early planning through legacy
- Translate Expo themes into a distinctive UAE narrative and strategic response
- Develop positioning frameworks, purpose statements, and narrative architecture
- Guide research, insights, and contextual analysis to inform strategy
Strategic Alignment Across Streams
- Ensure strategy is consistently implemented across architecture, guest experience, programming, communications, brand, and operations
- Maintain alignment throughout the full lifecycle of Expo participation
Legacy & Impact
- Define long-term impact beyond the event period
- Establish frameworks to measure strategic, diplomatic, and reputational outcomes
- Ensure programming, storytelling, partnerships, and design contribute to lasting national value
Leadership Advisory & Governance
- Prepare strategic memos, briefings, and decision papers for leadership
- Support governance frameworks and strategy milestones
- Facilitate strategic workshops and leadership sessions
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