Head of Pricing

About This Role

Designation: Head of Pricing

Location: Dubai, UAE (Onsite)

About SUMWON STUDIOS

SUMWON STUDIOS is a fast-growing collective of direct-to-consumer fashion brands, including MISSGUIDED, SUMWON, BALR, Baby Phat, Playboy, AiiRZ, KiZN and KSTM . We are rewriting the rules of fast fashion through creativity, data and technology, delivering products with purpose, speed and style to millions of customers worldwide.

With a reach of over 150 million customers through partnerships with one of the world’s largest fashion retailers, we operate in highly competitive, fast-moving markets. Our success relies on strategic pricing, data-driven decision-making, and optimising profitability across multiple channels.

As we continue to expand, we are seeking leaders who can drive commercial performance, leverage analytics, and shape pricing strategies that maximise competitiveness and growth across our global portfolio of brands.

The Role

This role will lead, execute and refine the pricing strategy across a portfolio of fashion brands under SUMWON STUDIOS , spanning different customer segments globally. The Head of Pricing will elevate pricing from a standard cost-plus approach to a commercially strategic, data-driven function that optimises profitability, competitiveness and sell-through across D2C and marketplace channels.

Key Responsibilities

Pricing Strategy & Framework

• Define and implement a multi-brand pricing strategy aligned with brand positioning and commercial goals, with a framework that flows from overarching organisational strategy.
• Build, deploy and refine pricing models, tools and AI (e.g., for dynamic pricing, elasticity testing, market-based optimisations).
• Develop pricing ladders and guardrails to ensure consistency and competitiveness.

Performance & Analytics

• Drive pricing and discounting decisions based on data, inventory health and key metrics.
• Monitor key metrics (margin realisation, competitiveness, discount depth, elasticity) and adjust strategy accordingly on a daily basis.
• Lead commercial analyses, scenario modelling and pricing experiments to inform decision-making.

Governance & Process Excellence

• Establish pricing governance, approval workflows and clear documentation standards.
• Ensure pricing transparency and accountability with management and key stakeholders.

Stakeholder Leadership

• Partner with Trading, Merchandising, Finance and Marketing to align pricing with trading calendars and promotional strategy.
• Present insights and recommendations to senior leadership with clarity and commercial impact.

Key Success Metrics

• Commercial : Net Sales, Product Margins
• Business :

Conversion%, Brand growth rates

What you’ll bring

• 5–6 years of experience in pricing, ideally within fashion, e-commerce or retail.
• Strong commercial mindset with understanding of margin management, price elasticity and perception.
• Advanced Excel and analytics capability (Power BI, Tableau, SQL/Python a plus).
• Excellent communicator with the ability to influence senior stakeholders.
• Experience managing pricing governance and frameworks across multiple brands or markets.
• Exposure to emerging AI tools and automation, as well as predictive pricing.

What we'll bring

• 25 days of annual leave, increasing to 30 after your first year
• 30% employee discount across all SUMWON STUDIOS brands
• Ongoing learning and development opportunities
• Company social events
• The coolest colleagues you can find

Why Join Us?

SUMWON STUDIOS is redefining fast fashion with a forward-thinking approach. Join a creative and ambitious team, and help us build a brand that resonates.