Head of E-commerce - FMCG
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
The Head of E‑commerce will lead and scale the company’s digital commerce strategy across the GCC, driving revenue growth, market penetration, and profitability across owned and third‑party e‑commerce channels.
Key Skills for This Role
Full Job Posting
The
Head of E‑commerce
will lead and scale the company’s digital commerce strategy across the GCC, driving revenue growth, market penetration, and profitability across owned and third‑party e‑commerce channels.
This role is critical in building a best‑in‑class FMCG e‑commerce operation, strengthening partnerships with key marketplaces, and accelerating omnichannel performance in a fast‑growth, high‑volume environment.
Key Responsibilities
- *Strategy & Growth*
- Define and execute the
- regional e‑commerce strategy
- aligned with overall commercial and brand objectives
- Drive sustainable revenue growth across
- marketplaces, quick commerce, and DTC platforms
- Identify new growth opportunities within the GCC e‑commerce ecosystem
- Build a scalable roadmap covering expansion, innovation, and digital transformation
*Commercial & P&L Ownership*
- Own full
- P&L responsibility
- for e‑commerce business across GCC markets
- Lead pricing, promotions, assortment, and margin optimization strategies
- Manage trade spend, ROI, and promotional effectiveness
- Forecast demand and sales in coordination with supply chain and finance teams
*Marketplace & Partner Management*
- Lead strategic relationships with key
- regional e‑commerce partners
- (e.g., regional marketplaces, quick‑commerce platforms, retailers’ online channels)
- Negotiate annual business plans, commercial terms, visibility, and activations
- Ensure strong online content, availability, ratings, and execution excellence
- *Operations & Execution*
- Drive operational excellence covering
- order fulfillment, availability, last‑mile performance, and customer experience
- Collaborate with supply chain, demand planning, and IT teams to ensure seamless execution
- Ensure compliance with regional regulations and partner standards
*Digital Marketing & Performance*
- Oversee digital performance across search, paid media, on‑platform advertising, and CRM
- Optimize conversion, traffic, and basket size through data‑driven insights
- Partner with marketing teams to ensure brand consistency, content quality, and campaign execution
*Data, Analytics & Insights*
- Establish robust e‑commerce KPIs and dashboards
- Leverage data and consumer insights to drive decision‑making and continuous improvement
- Track competitive benchmarks and emerging trends in FMCG e‑commerce
*Leadership & Team Development*
- Build, lead, and mentor a high‑performing regional e‑commerce team
- Foster a performance‑driven, agile, and collaborative culture
- Act as the internal e‑commerce subject‑matter expert across the organization
Key Requirements
- *Experience*
- **10+ years of experience**
- in e‑commerce, digital sales, or commercial roles
- **Minimum 5–7 years in FMCG**
- , preferably in high‑volume, multi‑brand environments
- **Proven GCC / Middle East experience is mandatory**
- Strong track record managing large marketplaces and/or DTC platforms
- Demonstrated P&L ownership at regional or country level
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Confidential
Brand Manager – Neuromuscular
Dubai, UAE
Job Purpose We are looking for a strategic and innovative Brand Manager to lead our Neuromuscular portfolio. In this role, you will be responsible for defining and adapting brand strategy, positioning, and integrated bus
Product Specialist – Neuromuscular
Jeddah, KSA
Job Purpose We are looking for a dynamic and results-driven Professional Sales Representative to join our commercial team and support our Neuromuscular portfolio. In this role, you will be responsible for promoting the c
Marketing Executive
Dubai, UAE
The Trade Marketing Executive role supports the aim to maximize profits by assisting in the development and execution of key marketing strategies and plans that match brand and marketing requirements. The role will help
Regulatory Affairs Specialist
Dubai, UAE
A reputable medical equipment and surgical consumables distributor in the UAE is seeking a qualified Regulatory Affairs Pharmacist to join our growing team on an immediate basis. Minimum Requirements: B.S. Pharmacy or P
Head Chef
Dubai, UAE
Job Summary We are seeking a talented and experienced Head Chef to lead our kitchen team and oversee all culinary operations. The ideal candidate is a creative leader with a passion for food, strong management skills, an
Operations & Expansion Manager(Cafe Chain)
Dubai, UAE
This role is responsible for the culture and overall leadership and direction of the stores. This role is responsible for ensuring team engagement, execution of goals (Brand development & Expansion, finding new location
Medical Scientific Liaison (MSL) – Neuromuscular
Dubai, UAE
Job Purpose We are looking for a highly motivated Medical Scientific Liaison (MSL) to join our Medical Affairs team and support our Neuromuscular therapeutic area . In this role, you will serve as the scientific expert f
Senior Platform Engineer
Abu Dhabi Emirate, UAE
We are looking for a Senior Platform Engineer to build and operate the infrastructure, tooling, and platforms that enable engineering teams to develop, deploy, and scale reliable products efficiently. Responsibilities D
Brand Manager – Neuromuscular
Dubai, UAE
Product Specialist – Neuromuscular
Jeddah, KSA
Marketing Executive
Dubai, UAE
Regulatory Affairs Specialist
Dubai, UAE
Head Chef
Dubai, UAE
Operations & Expansion Manager(Cafe Chain)
Dubai, UAE
Medical Scientific Liaison (MSL) – Neuromuscular
Dubai, UAE
Senior Platform Engineer
Abu Dhabi Emirate, UAE