Head of Marketing-Russian Speaker
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Key skills for this role
About the Role
Lead marketing executive managing all marketing efforts including planning, research, advertising, communications, and public relations. Develop and execute marketing plans, oversee content creation, digital marketing, event coordination, and market research.
Key Skills for This Role
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Overview
The ideal candidate is serve as the lead marketing executive.
You will manage all marketing efforts including planning, research, advertising, communications and public relations in line with our objectives.
Responsibilities
- Measure marketing program effectiveness and KPIs to drive continuous improvement in strategy and output
- Organize department meetings, conduct personnel reviews, and attend managerial meetings
- Participate in organization-wide strategy planning and expand our thinking around the role of marketing in achieving growth
- Oversee marketing expenses and resources including relationships with external vendors and advertising and media firms
- ·
Strategic Planning
Develop and execute comprehensive marketing plans aligned with the university's objectives.
·
Content Creation
Produce engaging content for various channels, including social media, email campaigns, brochures, and the university website.
·
Digital Marketing
Manage the university's online presence by overseeing social media accounts, optimizing website content for SEO, and analyzing digital marketing metrics to inform strategy.
·
Event Coordination
Plan and execute promotional events, such as open houses, webinars, and workshops, to engage prospective students and stakeholders.
·
Market Research
Conduct research to identify trends, target audiences, and competitive positioning to inform marketing strategies.
·
Collaboration
Work closely with academic departments, admissions, and external partners to ensure cohesive messaging and branding.
· External Representation: Act as a representative of the university in external events, school visits, education fairs, and meetings with potential partners or feeder institutions.
· Partnership Development: Build and maintain relationships with external organizations to enhance the university’s visibility and student recruitment efforts.
Qualifications
- Bachelor's degree or equivalent experience in Marketing
- 3+ years' in Head of marketing
- Excellent written and verbal communication skills
- Excellent multitasking and project management skills
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