Head of Marketing – Premium Consumer Products

TED Conferences

Dubai, UAE

Full Time

Director

3 days ago

Marketing StrategyBrand ManagementDigital MarketingOmnichannel RetailE commerceCRM

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About the Role

TED Conferences seeks a Head of Marketing to lead end-to-end marketing strategy across the Middle East for premium consumer products. The role requires 8-12 years of experience in premium consumer goods, strong omnichannel and digital marketing expertise, and proven leadership in regional markets.

Key Skills for This Role

Marketing StrategyBrand ManagementDigital MarketingOmnichannel RetailE commerceCRM

Responsibilities

Develop and execute integrated 360° marketing strategies for brand awareness, consumer engagement, and commercial growth across the region
Translate global brand strategies into locally relevant campaigns adapting messaging, content, and consumer experiences
Lead planning and execution of new product launches, seasonal campaigns, promotional activations, retail initiatives, and commercial marketing programs
Partner with regional commercial, sales, retail, and e commerce teams to align marketing initiatives with business objectives and revenue targets
Build and execute consumer first marketing strategies across digital, social media, CRM, performance marketing, PR, influencer marketing, experiential marketing, retail marketing, and e commerce
Drive marketing excellence across online and offline retail environments ensuring consistent brand visibility and premium consumer experiences
Develop effective retail marketing programs to enhance shopper engagement, improve in store execution, and strengthen retail account partnerships
Manage annual marketing calendar, campaign budgets, and agency partnerships to maximize effectiveness and ROI
Collaborate with global and regional stakeholders on brand positioning, campaign execution, and product launch strategies
Analyze consumer insights, market trends, competitive activity, and campaign performance to optimize marketing effectiveness and identify growth opportunities
Lead external agencies across creative, media, digital, PR, influencer marketing, production, and events for best in class execution
Champion innovation, data driven decision making, and consumer insights to enhance marketing performance and customer engagement

Requirements

Bachelor's degree in Marketing, Business Administration, or related discipline; MBA is an advantage
8–12 years of progressive marketing experience in premium consumer products, home appliances, consumer electronics, lifestyle, or fast moving consumer retail categories
Demonstrated experience managing regional marketing operations within GCC or Middle East markets
Proven track record of leading integrated 360° marketing campaigns across digital, retail, e commerce, CRM, PR, influencer marketing, and experiential channels
Strong understanding of premium consumer branding, product marketing, retail marketing, and shopper marketing
Experience working with global brand teams and adapting campaigns for local market execution
Strong commercial acumen with ability to align marketing investments with sales performance and business objectives
Experience collaborating with major retail partners, distributors, and omnichannel sales environments
Excellent leadership, stakeholder management, and cross functional collaboration skills
Strong analytical capabilities with experience using consumer insights and performance metrics
Excellent communication and presentation skills

Full Job Posting

Role Purpose

Lead end to end marketing strategy and execution across the Middle East for premium consumer products, driving brand growth, consumer engagement, and commercial performance.
Translate global brand strategies into locally relevant marketing initiatives ensuring seamless execution across all consumer touchpoints.
Ideal candidate has extensive experience in premium consumer products, home appliances, consumer electronics, or lifestyle brands with strong omnichannel retail, e commerce, and consumer marketing understanding.

Key Responsibilities

Develop and execute integrated 360° marketing strategies for brand awareness, consumer engagement, and commercial growth across the region.
Translate global brand strategies into locally relevant campaigns adapting messaging, content, and consumer experiences.
Lead planning and execution of new product launches, seasonal campaigns, promotional activations, retail initiatives, and commercial marketing programs.
Partner closely with regional commercial, sales, retail, and e commerce teams to align marketing initiatives with business objectives and revenue targets.
Build and execute consumer first marketing strategies across digital, social media, CRM, performance marketing, PR, influencer marketing, experiential marketing, retail marketing, and e commerce.
Drive marketing excellence across online and offline retail environments ensuring consistent brand visibility and premium consumer experiences.
Develop effective retail marketing programs that enhance shopper engagement, improve in store execution, and strengthen retail account partnerships.
Manage annual marketing calendar, campaign budgets, and agency partnerships to maximize marketing effectiveness and ROI.
Collaborate with global and regional stakeholders on brand positioning, campaign execution, and product launch strategies.
Analyze consumer insights, market trends, competitive activity, and campaign performance to optimize marketing effectiveness and identify growth opportunities.
Lead external agencies across creative, media, digital, PR, influencer marketing, production, and events for best in class execution.
Champion innovation, data driven decision making, and consumer insights to enhance marketing performance and customer engagement.

Requirements

Bachelor's degree in Marketing, Business Administration, or related discipline; MBA is an advantage.
8–12 years of progressive marketing experience in premium consumer products, home appliances, consumer electronics, lifestyle, or fast moving consumer retail categories.
Demonstrated experience managing regional marketing operations within GCC or Middle East markets.
Proven track record of leading integrated 360° marketing campaigns across digital, retail, e commerce, CRM, PR, influencer marketing, and experiential channels.
Strong understanding of premium consumer branding, product marketing, retail marketing, and shopper marketing.
Experience working with global brand teams while successfully adapting campaigns for local market execution.
Strong commercial acumen with ability to align marketing investments with sales performance and business objectives.
Experience collaborating with major retail partners, distributors, and omnichannel sales environments.
Excellent leadership, stakeholder management, and cross functional collaboration skills.
Strong analytical capabilities with experience using consumer insights and performance metrics to drive marketing decisions.
Excellent communication and presentation skills.

Preferred Background

Candidates ideally come from organizations specializing in premium home appliances, consumer electronics, kitchen appliances, smart home products, premium lifestyle products, household consumer products, international retail brands, or global consumer goods companies.
Experience managing premium brands sold through major retail chains, specialty retailers, omnichannel platforms, and e commerce channels within the GCC is highly preferred.

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