Sales Manager (Agricultural Solutions)

Job Purpose

Sales & Business Development

• Develop and execute the sales strategy to achieve annual revenue and profitability targets.
• Identify and develop new business opportunities across the agriculture sector, including farms, distributors, cooperatives, government entities, and agricultural projects.
• Build and maintain strong relationships with key customers and strategic partners.
• Expand the customer base while increasing sales within existing accounts.
• Conduct regular customer visits to understand market needs and identify growth opportunities.
• Prepare and deliver commercial proposals, negotiate contracts, and close sales agreements.

Key Account Management

• Manage strategic accounts and ensure high levels of customer satisfaction.
• Monitor customer performance and develop account growth plans.
• Resolve customer issues promptly while maintaining long-term relationships.

Market Intelligence

• Monitor industry trends, competitor activities, pricing, and new product developments.
• Identify emerging opportunities in crop protection, fertilizers, seeds, irrigation, greenhouse solutions, and agricultural technologies.
• Provide market insights to support product development and business planning.

Sales Planning & Performance

• Develop sales forecasts, budgets, and territory plans.
• Monitor sales performance against KPIs and implement corrective actions where required.
• Prepare regular sales reports and business updates for management.
• Ensure achievement of sales, margin, and collection targets.

Team Leadership

• Lead, coach, and develop the sales team to achieve high performance.
• Set individual sales targets and conduct regular performance reviews.
• Foster a culture of accountability, customer focus, and continuous improvement.

Cross-Functional Collaboration

• Work closely with Marketing, Supply Chain, Technical Support, and Finance to ensure seamless customer service.
• Coordinate product launches, promotional campaigns, and customer demonstrations.
• Support inventory planning through accurate sales forecasting.

Qualifications

• Bachelor's degree in Agriculture, Agronomy, Agricultural Engineering, Business Administration, or a related field.
• MBA is an advantage.

Experience

• 7–10 years of sales and business development experience within the agricultural industry.
• Proven experience selling agricultural products such as fertilizers, crop protection chemicals, seeds, irrigation systems, greenhouse solutions, agricultural equipment, or related products.
• Experience managing distributors, dealers, and key commercial accounts.
• UAE/GCC market experience is highly preferred.
• Valid UAE driving licence.

Required Competencies

• Strong commercial and negotiation skills.
• Excellent business development and key account management abilities.
• Sound understanding of agricultural markets and farming practices.
• Strategic thinking with strong analytical skills.
• Leadership and team management capabilities.
• Excellent communication and presentation skills.
• Customer-focused with a results-driven mindset.
• Proficiency in CRM systems and Microsoft Office.

Key Performance Indicators (Kpis)

• Achievement of annual sales and gross margin targets.
• New customer acquisition and market expansion.
• Growth in key account revenue.
• Customer retention and satisfaction.
• Forecast accuracy.
• Collection and receivables performance.
• Team productivity and achievement of sales objectives.

Preferred Industry Background

• Candidates with experience in one or more of the following sectors are preferred:
• Fertilizers and crop nutrition
• Crop protection chemicals
• Seeds and plant biotechnology
• Irrigation systems
• Greenhouse solutions
• Agricultural machinery and equipment
• Horticulture and landscaping products
• Agri-tech and precision agriculture
• Agricultural distribution and trading companies