Head of Marketing

Overview

Role Purpose

Growth Planning & Execution

• Own the commercial growth strategy and its execution. Responsible for managing the various areas of the business that feed into this: paid, brand, SEO, partnerships, content, CRM, etc.
• Develop quarterly and monthly growth plans aligned with business objectives (revenue, retention, expansion, partnerships, etc.).
• Propose, plan, and launch coordinated campaigns ensuring a balanced mix of short-term revenue-driving campaigns and long-term brand-building activities.
• Design and optimize multi-channel marketing funnels to drive orders, increase conversion rates, and grow LTV.
• Stay ahead of competitor and market trends, identifying new opportunities and products to sustain growth.
• Identify and prioritize high-potential regions for growth and target with localized strategies.
• Carry direct accountability for revenue growth and ROI on commercial activities.

Performance Tracking & Reporting

• Own the full tracking and analytics framework (paid ads tracking, Google Analytics, UTM structure, Hotjar, Power BI, dashboard reporting).
• Define and monitor KPIs: orders, CAC, ROAS, LTV, conversion rates, AOV, website traffic, SEO performance, affiliate contribution.
• Provide weekly/monthly performance reports to management, highlighting insights, risks, and actions.

Budget & ROI Management

• Own the commercial budget, balancing spend across all marketing/growth activities.
• Work to achieve minimum 5x ROI on paid activity.
• Proactively reallocate spend away from underperforming campaigns.
• Maintain a competitive average order value while optimizing rebuy and upsell strategies.

B. Sales & Affiliate Management

• Define and oversee the affiliate and partnerships strategy, ensuring it drives scalable and sustainable revenue growth.
• Direct the Affiliate Manager in building and nurturing commercial partnerships, collaborations, and influencer relationships in target markets.
• Set commercial frameworks and approve terms, ensuring partnerships deliver strong ROI while supporting long-term brand advocacy.

C. Customer Acquisition & Retention

• Oversee end-to-end customer acquisition funnels (TOF/MOF/BOF).
• Manage email marketing, CRM, and marketing automation to drive repurchase and retention.
• Build customer loyalty strategies around community, Discord growth, testimonials, payout transparency, and trader success stories.

D. Team Leadership

• Lead, coach, and upskill the marketing/commercial team to deliver on growth priorities.
• Run regular syncs to align strategy, manage execution, and resolve blockers.
• Instill a performance-driven culture with clear KPIs and accountability.

What We Offer

• Competitive salary and performance-based bonus.
• Relocation package (if required).
• VISA Sponsorship.
• Health Insurance.
• Core Values recognition programme:
• Monthly $100 award for nominations.
• Quarterly winners enjoy an exclusive Director’s Dinner.
• Annual winner receives a fully paid all-inclusive trip to one of our global offices.
• Remote working flexibility, including the ability to work from other Hantec offices.