Head of Marketing Communications
Skills
About This Role
Role Overview
The Head of Marketing & Communications will own brand narrative, demand engine, market presence, relationships, and customer lifecycle marketing strategy.
This is a hands-on leadership role requiring equal strength in brand building, performance marketing, events, content, and revenue alignment.
Required Skills
- 10–12+ years of B2B enterprise marketing experience in cybersecurity, cloud, AI, or enterprise technology
- services.
- Strong understanding of enterprise buying cycles and partner-led GTM models.
- Strategic thinker with hands-on execution mindset.
- Data-driven, commercially sharp, and creatively strong.
- High ownership mentality and comfortable operating in scale-up environments.
1. Brand Strategy, PR & Market Positioning
- Define and continuously refine RNS’s differentiated positioning in cybersecurity and AI security.
- Drive PR strategy including press releases, awards, executive thought leadership, and media visibility.
- Strengthen founder and leadership positioning in cybersecurity and AI security conversations.
- Ensure consistent messaging across website, decks, events, social, and partner platforms.
2. Demand Generation & Pipeline Acceleration
- Design multi-channel demand generation strategy aligned to revenue targets.
- Build inbound programs across content marketing, SEO, paid campaigns, webinars, and co-marketing.
- Launch Account-Based Marketing (ABM) programs targeting enterprise accounts.
- Implement performance marketing with measurable ROI and CAC tracking.
- Build dashboards for MQL, SQL, pipeline contribution, and campaign ROI.
3. Events & Executive Engagement Strategy
- Own end-to-end execution of executive roundtables, partner roadshows, conferences, and workshops.
- Align events to pipeline creation and customer expansion goals.
- Ensure structured follow-ups and measurable revenue impact.
- Repurpose event content into digital assets and thought leadership.
4. Customer Marketing & Expansion
- Build structured lifecycle campaigns from onboarding to renewal and expansion.
- Drive upsell and cross-sell campaigns across services and AI security capabilities.
- Develop customer case studies, testimonials, and social proof assets.
- Partner with delivery and account teams to identify expansion opportunities.
5. Content & Thought Leadership Engine
- Own high-impact copy including website, campaign messaging, and executive presentations.
- Translate complex cybersecurity concepts into business-focused narratives.
- Build consistent LinkedIn and executive branding presence.
6. Marketing Operations & Team Building
- Build marketing operations framework including CRM integration and attribution models.
- Establish KPIs across brand, pipeline, digital, and customer marketing.
- Create annual marketing budget aligned with growth targets.
- Build and scale a high-performance marketing team over time.
7. Employer Branding & Talent Marketing
- Strengthen RNS employer brand across LinkedIn and industry forums.
- Promote culture, leadership, and growth stories to attract top cybersecurity talent.
- Align internal communications with external brand narrative.
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