Head Of Growth

Overview

• Are you obsessed with turning insights into measurable growth?
• What if your experiments didn’t just lift conversions but shaped how millions of people grow, learn, and act on their potential?
• This isn’t another growth job.
• **It’s the chance to define a new category : The EcoSystem** for Human Greatness Augmented with AI, combining behavioral science, technology, and AI.
• We’re not looking for someone who only advises on what to test, we’re looking for someone who builds it.
• A hands-on Head Of Growth who can ideate, copy, design the strategy and launch experiments directly.
• Someone who speaks both data and persuasion fluently, and leverages AI tools daily to generate hypotheses, build assets, and accelerate iteration speed.
• And you deserve it because you are…
• A **Conversion Architect**, skilled at diagnosing funnel bottlenecks and translating data into structured experimentation roadmaps that deliver measurable business outcomes.
• A **Behavioral Strategist**, fascinated by what drives human action, able to mix cognitive psychology, UX, and persuasion frameworks to design experiences that convert because they *resonate*.
• A **Data-driven Creator**, fluent in GA4, Hotjar, AB Tasty, VWO, Amplitude, not just running tests, but connecting insights to revenue, retention, and lifetime value.
• This is a full-time position, carried out **remotely or from our beautiful offices** in Dubaï or Lisbon.
• French and English fluency is required.

About Paradox

• ### **WHAT WE DO**
• At Paradox, we are convinced that greatness is trainable.
• **That’s why** we want to empower people at scale, by leveraging cutting edge technologies like AI, and crafting user experiences with outstanding aesthetics.
• We do that by merging :
• **Human Intelligence** (coaches, peers, and mentors)
• **Structured Intelligence** (protocols, mental models, rituals),
• **Technological Intelligence** (AI personalization, feedback loops, adaptive journeys)
• To create one seamless ecosystem: **Paradox OS**.

Our Beliefs

Our Vision

Your Mission

• **Architect and pilot the Revenue Engine.** You will transition Paradox from a founder-led marketing approach to a brand-led, repeatable, data-driven engine.
• You don't just manage a team, you get your hands dirty to identify growth levers and pull them yourself.
• Your obsession: taking a funnel, dismantling it, and rebuilding it to convert 2x better.
• You lead from the front, testing hypotheses, launching new channels, and showing the team how it's done.

Your Key Responsibilities

• 1.
• Offer–Market Fit continuously assessed, refined, repositioned, and launched
• Identify which segments an offer truly works for and which it doesn’t.
• Refine, reposition, or stop offers based on evidence.
• 2**.
• Architect Funnels and campaigns (Hands-On)**
• You don't just "request" new funnels, you map them out and oversee their implementation directly.
• You set up the tracking, you check the flows, and you ensure the machine works before managing budget scaling.

3. Relentless Optimization (CRO & A/B Testing)

• You design, launch, and analyze A/B tests yourself (headlines, pricing, offers…). You don't wait for a report, you dig into the data to find the winner.
• You proactively hunt for friction points in the user journey. If a page isn't converting, you audit it, propose a fix, and implement the test immediately with the team.
• Design, launch, and analyze experiments across funnels, pricing, messaging
• Ensure tracking, data integrity, and learnings compound over time

4. Channel Exploration & Scaling

• While Yann manages our core Paid Social (Meta), *your* job is to overview Yann’s work and identify the *next* winning acquisition channels to maximize Profitability and Volume (ROI/ROAS).
• You are the "Client" of the Content Factory. You analyze ad performance, provide data-backed briefs to the Content Strategist and identify winning angles quickly to scale them aggressively.

5. Growth Loops

• Design and optimize growth loops (product, retention, referral, content product content)
• Diagnose growth across acquisition, activation, sales alignment, retention, and expansion
• Identify where growth is constrained and why
• 6. "Player-Coach" Leadership
• You manage the Growth team (Paid, Copy, Web, PMM) by showing them the standard of excellence. You are their sparring partner for strategy, copy angles, and technical execution.
• You’re responsible to build your team by sourcing talents, to manage them, to train them and to stop with them while necessary.

7. Sales Alignment & Revenue Quality

• Your metric isn't just "Leads generated", it's "Appointments held" and "Deals closed". You set up a tight feedback loop with the Sales Team Lead to adjust targeting based on lead quality.
• You prioritize High-Intent leads over cheap volume. You stop campaigns that bring tire-kickers, even if the CPL is low.
• Tools you’ll master:
• GA4, Optibase, Wefblow, Vidalytics, Clarity, Hotjar, Amplitude, Figma, Looker Studio, VWO, Optimizely, and whatever helps you see what others miss.
• You’ll own KPIs :
• LTV / CAC ratio
• Funnel conversion rates by stage
• X experiments launched per week

Desired Outcomes

• Conversion Rates 2× better than baseline
• Growth experimentation runs continuously

• A Predictable Growth Engine

Experience

• **You have ideally a minimum of 3 years of experience in Conversion Rate Optimization, Growth Experimentation, or Performance Marketing,** ideally within SaaS, e-commerce, or digital product environments.
• **You have a track record of designing, implementing, and scaling A/B and multivariate tests** that have generated measurable improvements in revenue, user activation, or conversion.

Competencies

• **Growth Diagnosis & System Thinking**
• **Persuasion & Behavioral Insight**
• **Analytical**

Personality

• **Curiosity**: You relentlessly dig into why users behave the way they do until you uncover the insight behind the data.
• Hands-On Execution
• **Precision:** You care about clarity in hypotheses, clean data, and unambiguous results.
• **Agility:** You move fast, adapt instantly to new findings, and turn insights into tests within hours, not weeks.

French: Native / Bilingual

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• Help us market a product that fuses **neuroscience, design, and AI** to reinvent how humans grow.
• Work with filmmakers, psychologists, engineers, and creatives obsessed with impact.
• In the heart of our headquarters stands the **100 000 Dreams Wall**,
• Every photo on that wall is a life rewritten:
• “I ran a marathon.”
• “I started my company.”
• “I found peace with my father.”
• You will **play a crucial role in the development of an Iconic Product.**
• ***Growth & Ambition***
• > Being **surrounded by A-players who strive to perform**
• ***Impact & Meaning***
• > **Playing a crucial role in the development of a company whose content and products will be used by millions of people**
• > **Waking up in the morning feeling like you are making a difference** is something!
• *We receive messages every day from clients who have successfully lost weight, quit smoking, reach a milestone in their business, built better relationships, and made positive changes in their lives.*
• **> ❤️ Contributing to** *the Paradox Foundation (our non-profit), dedicated to empower teenagers*
• ***But that's not all, we believe that driven people deserve…***

***Freedom & Well Being***

• > **A company culture based on autonomy & accountability**
• > **Flexible working hours**
• > **A remote culture from day one with the freedom to work from wherever you want**
• -> **Magnificent office in Dubai, Paris, Lisbon** - it feels like home :)
• > **Work on Mac**, for us it counts :)
• > **350€ per year paid by the company to take care of yourself** ( for your gym, or dance class or whatever make you feel great)
• -> **150€ of books or education** - At Paradox, we are learner lovers and we want to support you in that
• -> **6 1:1coachings** - A Paradox Coach supporting you on anything personal or professional, we want you to live your best life

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