Head of Growth and Performance Marketing
Skills
About This Role
Role Purpose
- The Head of Growth Marketing is a high-impact leadership role sitting at the intersection of performance marketing, clinical strategy, and patient operations.
- You are the architect of the growth engine, responsible for the entire patient journey from the first digital impression through to a booked and attended appointment.
- As a strategic partner to the Founders, you will operate across all levels of the organization: defining long-term brand strategy in the boardroom, optimizing Meta algorithms at the desk, and coaching agents on the Contact Centre floor to ensure every marketing dirham results in a life-changing patient outcome.
- **Key Responsibilities****1.
- Strategic Growth, Revenue & Founder Alignment*** Revenue Accountability: Own the top-line growth targets.
- You are responsible for the commercial success of the acquisition funnel and must justify all spend against realized revenue.
- Growth Roadmap & Team Leadership: Translate the Founders’ vision into a scalable, data-driven growth strategy. You will directly manage and scale the Growth Marketing and BD teams, fostering a culture of high performance and accountability.
- Business Development & Partnerships: Identify and secure high-value strategic partnerships (e.g., insurance providers, corporate wellness, fitness hubs) to diversify acquisition channels beyond digital spend.
- Proactive Strategy & Agility: You do not wait for instructions. You are expected to anticipate market changes, regulatory shifts, and competitive threats, proactively pivoting the growth strategy to maintain market dominance.
- Executive Presence: Deliver high-cadence, transparent "State of Growth" reports to the Board and Founders. You translate complex data into clear commercial narratives, focusing on EBITDA impact, unit economics (measuring and optimizing Customer Acquisition Cost and Life time value), and market share.
- Cross-Functional Orchestration: Act as the strategic bridge across the organization collaborating with Medical Staff to ensure clinical accuracy, the Product/Tech team to optimize the digital stack, and Finance to manage unit economics.
- **2.
- Omnichannel Performance Marketing*** Full-Funnel Ownership: Develop and execute an omnichannel strategy across Meta, Google, TikTok, and SEO to drive high-intent leads.
- Signal & Measurement Mastery: Lead the implementation of first-party data strategies, including Server-Side Tracking and Meta Conversions API (CAPI), to ensure data integrity in a privacy-first landscape.
- Creative Testing Framework: Establish a high-cadence testing engine for video-first content (Reels/TikTok) and doctor-led educational assets.
- Budget & Efficiency: Own the marketing budget end-to-end with a relentless focus on CAC (Customer Acquisition Cost), LTV (Lifetime Value), and ROAS.
- Lead Quality Scoring: Implement automated MQL/SQL scoring to optimize the funnel for high-propensity, high-value clinical treatments.
- **3.
- Patient Journey & Contact Centre Operations*** The Bridge to Care: You own the Leads Booked Appointment conversion rate.
- You are responsible for ensuring that marketing interest translates into clinical reality.
- Operational Leadership: Lead and coach the Contact Centre team, setting elite standards for performance and patient experience quality.
- Scripting & Triage: Continuously refine objection-handling guides and clinical triage scripts, ensuring agents convert with warmth, authority, and precision.
- Automated Workflows: Design and oversee the "Triple-Touch" protocol (SMS, WhatsApp, and Call) to maximize appointment show-rates.
- **4.
- Content, Medical Collaboration & Compliance*** Speed to Lead: Maintain a sub-5-minute response target for all new inbound leads to capture intent at its peak.
- Call Answer Rate: Maintain an answer rate of >95% and an Average Speed to Answer (ASA) of \ 85% through rigorous outbound follow-up and confirmation workflows.
The Growth Tech Stack
- The candidate must be an architect or power user of:
- Ad Platforms: Meta Business Suite (CAPI), Google Ads (PMax), TikTok Ads Manager.
- Analytics: GA4, CRM (Salesforce/HubSpot), and Data Visualization (Tableau/Mixpanel).
- Telephony: CCaaS solutions (Genesys, Five9, or CloudTalk) for contact centre tracking.
Requirements
- **Experience*** 8–12+ years in Growth or Performance Marketing, with at least 3 years in a senior leadership role.
- Proven track record of driving acquisition in Healthcare, Clinics, or HealthTech within the UAE/GCC.
- Hands-on experience managing multi-million dirham budgets with direct accountability to Founders or Boards.
- Proven experience leading or optimizing a Contact Centre, Sales, or Patient Services team.
- **The "Growth" DNA*** Revenue-Obsessed: You don’t care about clicks; you care about revenue, margins, and LTV.
- Radical Proactivity: You have a "founder's mindset" you identify gaps before they become problems and move with extreme speed.
- Analytical & Creative: You can deep-dive into a SQL database or a Python script, but you also know what makes a creative ad visual "stop the scroll."
- Agile Communicator: You can move seamlessly from a technical discussion with developers to a commercial negotiation with a corporate partner.
- **You are…*** A Strategic "Operator": You see the 30,000-foot view but are obsessed with the details of a landing page’s conversion rate.
- Commercially Sharp: You think in unit economics and profit-first growth, not just "vanity metrics."
- Resilient: You thrive in high-pressure, founder-led environments where expectations are high and delivery is paramount.
- **Key Performance Indicators (KPIs)*** Total Monthly Revenue: Direct accountability for top-line growth.
- Blended CAC vs. LTV: Ensuring sustainable, profitable patient acquisition.
- Partner-Generated Revenue: Success and ROI of the Business Development & Partnership function.
- Lead-to-Patient Conversion %: The efficiency of the bridge between marketing and the clinic.
- Market Agility Score: Ability to test, learn, and scale new channels or strategies within tight timeframes.
- Why This Role?
- This is not a "business as usual" marketing job.
- It is a seat at the table of a company redefining healthcare.
- You will have the budget, the autonomy, and the team to build a world-class growth engine in one of the world's most competitive markets.
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