Head of Event Sales & Delivery

Overview

Commercial & Sales Leadership

• Personally lead and close large-scale, high-revenue opportunities, including privatizations and gala dinners; define negotiation strategy and secure commercial approvals
• Own high-value MICE business (meetings, conferences) and bespoke corporate solutions
• Deliver against Annual Event Sales Budget and team revenue targets; actively manage pipeline health and conversion
• Identify and drive upsell opportunities, ensuring maximised revenue per event
• Lead post-event follow-up and account growth strategies to drive repeat business

Event Planning & Client Management

• Conduct site visits across all for prospective clients; support FAM trips and proactively showcase event capabilities
• Work closely with clients to design tailored event solutions aligned with brand standards and operational feasibility
• Collaborate with internal stakeholders to ensure seamless transition from sale to planning and delivery phases
• Define and evolve event packages, ensuring alignment with market demand, pricing competitiveness, and margin targets

Execution Oversight & Operational Leadership (New Focus)

• Manage the execution team’s day-to-day scheduling, workload allocation, and performance oversight
• Run internal stakeholder planning meetings for all upcoming events, ensuring alignment across operations, entertainment, F&B, and support functions
• Oversee event readiness and handover processes, ensuring all requirements are clearly communicated for flawless execution
• Maintain ongoing communication with vendors to uphold delivery standards and guest experience

Governance, Systems & Continuous Improvement

• Use CRM daily to ensure accurate opportunity tracking, pipeline visibility, and team accountability
• Provide senior stakeholder management across corporate functions to remove delivery blockers
• Establish “missed opportunity” reviews and continuous improvement loops to refine product and processes
• Drive structured post-event reporting and insights to inform future sales and product development

Essential

• Higher Secondary or bachelor’s degree in any field
• 3 to 5 years of work experience
• Experience in Account Management and negotiation
• The ability and desire to sell
• Excellent communication skills
• Good interpersonal Skills
• Good level of numeracy

Desirable

• University Degree
• Bachelor’s degree in Sales or Marketing field
• 2-3 years of work experience in/or within the hospitality/leisure industry
• Some work experience in a customer-facing environment, such as retail or hospitality
• Fluency in a Arabic
• Experience in Business Development