Marketing Executive

Overview

Marketing

• Assist in planning, developing, and executing key marketing strategies and plans for ATL, TTL, and BTL campaigns for the brands.
• Provide support in building and enhancing the image of the brands in line with brand and business objectives through marketing and promotional strategies and plans.
• Help plan monthly and annual consumer promotion plans for retail and distributors in consultation with retail, operations, Brand Managers, and distributors.
• Contribute to the work toward enhancing and increasing the digital footprint of brands on retailer digital and social media, and across various digital platforms.
• Help evaluate marketing investments for effectiveness and suggest strategies to increase the return on marketing investment.
• Assist in planning monthly social media content, thematic materials, content calendars, and copy for use in brand and distributor social media platforms in line with the brand guidelines.
• Assist in planning, executing, and updating the creatives and seasonal thematics at POS, including generic, seasonal, and promotional campaigns.
• Work closely with the graphic and studio team to assist in managing and executing the briefs for shoots, advertising campaigns, marketing collaterals, and all brand content requirements.
• Assist in leading market research (including competitor analysis) to assess brand positioning and awareness, and help collate competitive research on marketing activities, sales promotions, and offers.
• Help collaborate with influencers and key opinion leaders to secure tie-ups on a gift and barter basis.
• Budgeting and Reporting
• Planning the marketing budget allocation on an annual, quarterly, and monthly basis on ATL, TTL, and BTL campaigns.
• Monitoring the marketing spends and budgets on a monthly basis.
• Maintaining budget controls on the allocated marketing budget.
• Assist in reporting marketing spends on a monthly basis.
• Help track and report Sales and Customer target Achievements for campaign and promotional activities on a monthly basis.
• Assist in preparing and reporting post-campaign analysis of all marketing campaigns and promotions.

Marketing Co-Ordination

• Assist in coordinating and working with the Retail and brand managers on a monthly basis to understand and meet their requirements for consumer and staff promotions, tactical campaigns, and other marketing requirements.
• Help coordinate with distributor marketing teams to ensure exposure on social media, participation, and alignment in retail promotional calendars and seasonal co-op campaigns on a monthly basis or as the need arises.
• Assist in coordinating with local suppliers and agencies for quotations, negotiations, deliveries, and payments.
• Help coordinate with other external and internal agencies and suppliers for order placements and printing needs, GVs, and shopping material.
• Assist in coordinating and communicating with the brand marketing team to secure necessary brand approvals on marketing plans, collaterals, and assets.
• Help coordinate with external agencies for media planning, media buying, and securing marketing plan executions as required.
• Assist in creating required documentation for budgetary and reporting purposes.

Pre-Requisites

• Should ideally hold a Bachelor's degree or an MBA in Marketing from a reputed institute.
• Should have up to 1-2 years of work experience in the field of Marketing, with a strong interest or initial exposure to fashion and lifestyle brands in the UAE, preferably within the watch industry.
• Should be enthusiastic, eager to learn and adapt, flexible, and ready to go the extra mile.
• Should be good with MS Office, especially MS Excel, and must have an eye for detail.