Brand Manager – Neuromuscular

Job Purpose

Neuromuscular

• portfolio.
• In this role, you will be responsible for defining and adapting brand strategy, positioning, and integrated business plans while ensuring successful execution across assigned markets.
• You will work closely with cross-functional teams to drive brand growth, optimize patient access, enhance stakeholder engagement, and deliver business objectives in compliance with company policies and regulatory requirements.
• What Will Your Responsibilities Be?
• Develop and adapt the brand vision, positioning, and strategic direction in alignment with global and regional objectives
• Identify key market opportunities, patient needs, and value drivers to shape brand strategy and maximize patient impact
• Define patient profiles, customer segmentation, and targeting strategies to support effective engagement and market growth
• Develop and implement engagement strategies in collaboration with Medical Affairs, Regulatory Affairs, Market Access, and Commercial teams
• Lead the development and execution of regional and local Integrated Business Plans (IBPs) through cross-functional collaboration
• Design and implement launch strategies and commercialization plans for new products and indications when applicable
• Develop patient-centric campaigns, promotional materials, and communication strategies tailored to local market needs
• Create impactful brand messages that effectively communicate product value and address unmet patient needs
• Drive innovation and creativity across marketing initiatives to enhance customer engagement and brand performance
• Monitor market trends, competitor activities, healthcare landscape changes, and customer insights to identify growth opportunities
• Forecast brand performance, revenue, market share, and budget requirements while ensuring alignment with financial objectives
• Define and monitor key brand performance indicators, ensuring regular review and optimization of business strategies
• Train and support field teams on brand positioning, scientific messaging, campaign objectives, and customer engagement strategies
• Conduct field visits to gain market insights, strengthen relationships with Key Opinion Leaders (KOLs), and assess the effectiveness of brand initiatives
• Build and maintain strong partnerships with healthcare professionals, KOLs, investigators, and advocacy stakeholders within the Neuromuscular field
• Manage product profitability and marketing investments, ensuring effective allocation of resources and return on investment
• Evaluate marketing activities and campaigns through performance analysis and implement corrective actions when required
• Collaborate with Sales, Medical Affairs, Market Access, Regulatory Affairs, Supply Chain, Finance, and Legal teams to ensure successful execution of business plans
• Prepare and deliver business reviews, performance updates, and strategic recommendations to internal and external stakeholders
• Maintain strong relationships with principals and ensure timely delivery of agreed objectives, reports, and governance requirements
• Ensure all marketing activities comply with company policies, industry regulations, quality standards, and ethical guidelines

What We'Re Looking For

• Bachelor's degree in Pharmacy
• 5 to 8 years of experience in Brand Management, Product Management, Marketing, or Commercial roles within the pharmaceutical industry
• Experience in specialty care, rare diseases, neurology, or Neuromuscular therapeutic areas is an advantage
• Strong strategic thinking and business planning capabilities
• Excellent analytical skills with the ability to translate market insights into actionable strategies
• Strong project management and cross-functional leadership skills
• Excellent communication, presentation, and stakeholder management abilities
• Proven ability to manage multiple projects and priorities in a dynamic environment
• Strong financial and commercial acumen, including forecasting and budget management
• Ability to influence and collaborate effectively across different functions and markets
• High level of professionalism, integrity, and compliance awareness
• Excellent command of English and strong proficiency in Microsoft Office applications

Why Join Us?