Head of Digital Performance
Role Overview
Reporting to the Director of Marketing, the Digital Performance Manager leads the organization's overall digital performance.
The role develops and optimizes digital strategies and campaigns to increase visibility, generate business opportunities, and improve marketing returns.
The position works with internal stakeholders across multiple clinics, services, and business lines.
Key Skills for This Role
Full Job Posting
About the organization
The Lacroix Medical Group has medical clinics, operating rooms, and a biomedical laboratory.
Founded in 2009, the group has nearly 350 employees and is expanding across Quebec and into national and international markets.
Its stated mission is to be the benchmark in private healthcare.
Role mandate
Reporting to the Director of Marketing, the Digital Performance Manager leads the organization's overall digital performance.
The role develops and optimizes digital strategies and campaigns to increase visibility, generate business opportunities, and improve marketing returns.
The position works with internal stakeholders across multiple clinics, services, and business lines.
Responsibilities
- Manage activation, trafficking, online deployment, execution, daily bid monitoring, campaign health, and analysis for SEM, programmatic, and social media campaigns.
- Manage media budgets and optimize ROI; manage Google Ads and Meta Ads campaigns against performance objectives.
- Monitor conversions, data quality, and overall campaign performance; analyze results, identify opportunities, and share learnings.
- Use Google Analytics 4, Google Search Console, and SEMrush; design and maintain performance dashboards in Looker Studio.
- Advise internal clients and recommend digital strategies; collaborate with team experts on digital strategy execution.
- Monitor GEO and SEO practices and identify acquisition, conversion, and optimization opportunities.
- Navigate multiple projects, brands, and priorities in support of organizational growth.
Candidate qualifications
- Bachelor's degree in marketing, communications, or a related field.
- At least 6 to 8 years of digital marketing and performance campaign management experience.
- Experience across multiple divisions, brands, or business lines; agency experience is a significant asset.
- Valid Google Ads certification.
- Excellent command of Google Ads, Meta Ads, Google Analytics 4, and Looker Studio.
- Experience with Google Tag Manager and TikTok Ads Manager.
- Strong analytical skills, results orientation, autonomy, rigor, organization, initiative, and ability to manage multiple priorities.
- Excellent spoken and written French and English.
- Strong interest in innovation, artificial intelligence, and evolving digital technologies.
Benefits
- The provided description begins a benefits list with a Lacroix gift card of $500 per year; the remainder of the benefits details is not available.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at JobsMedia
Concepteur(trice) en expérience utilisateur numérique (UX/UI)
Laval, CAN
La Ville de Laval recherche une personne pour concevoir et améliorer l’expérience utilisateur de ses services Web transactionnels, de la recherche utilisateur aux tests et à l’intégration du design. Le poste exige 6 ans
Digital User Experience Designer (UX/UI)
Laval, CAN
The City of Laval seeks an experienced UX/UI designer to shape digital services and the municipal transactional portal. The role includes user research, interface design and testing, prototyping, accessibility, and coord
PLM Functional Analyst - 3DEXPERIENCE
Montréal, CAN
Techso seeks an early-career PLM Functional Analyst to help clients define and implement digital solutions for engineering processes. Candidates need a related engineering degree, CAD experience, knowledge of Dassault Sy
PLM Functional Architect - 3DEXPERIENCE
Montréal, CAN
Techso is seeking a PLM professional to analyze client processes and support digital transformation and PLM solution implementation. The role involves requirements, solution design, testing, and stakeholder collaboration
PLM Functional Architect - 3DEXPERIENCE
Montréal, CAN
Techso is seeking a PLM professional to analyze client business processes and support digital transformation projects. The role requires at least four years of similar experience, PLM solution expertise, and professional
Data Analyst
Magog, CAN
Michelin seeks a Data Analyst to support Design-to-Manufacturing decisions and performance through analytics, reporting, and business intelligence solutions. The role develops Power BI dashboards, maintains data sources
Head of Digital Performance
Québec, CAN
Lacroix Medical Group seeks a digital performance leader to develop, run, measure, and optimize campaigns that grow visibility, acquisition, and return on marketing investment. Candidates need 6–8 years of performance ma
Cloud Administrator – Microsoft Azure
Montréal, CAN
Techso is seeking an experienced Cloud Administrator specializing in Microsoft Azure to design, deploy, secure, and optimize client cloud environments. The role includes cloud architecture, automation, monitoring, govern
Concepteur(trice) en expérience utilisateur numérique (UX/UI)
Laval, CAN
Digital User Experience Designer (UX/UI)
Laval, CAN
PLM Functional Analyst - 3DEXPERIENCE
Montréal, CAN
PLM Functional Architect - 3DEXPERIENCE
Montréal, CAN
PLM Functional Architect - 3DEXPERIENCE
Montréal, CAN
Data Analyst
Magog, CAN
Head of Digital Performance
Québec, CAN
Cloud Administrator – Microsoft Azure
Montréal, CAN