Head of Digital Performance
Role Overview
The Digital Performance Manager reports to the Director of Marketing and leads the group's overall digital performance.
The role develops, deploys, measures, and optimizes campaigns to increase visibility, generate business opportunities, and maximize marketing investment returns.
The successful candidate partners with internal teams and supports digital maturity and growth across multiple clinics, services, and business lines.
Key Skills for This Role
Full Job Posting
About Lacroix Medical Group
Lacroix Medical Group operates medical clinics, operating rooms, and a biomedical laboratory.
Founded in 2009, the group has nearly 350 employees and is expanding across Quebec, with national and international growth ambitions.
Mandate
The Digital Performance Manager reports to the Director of Marketing and leads the group's overall digital performance.
The role develops, deploys, measures, and optimizes campaigns to increase visibility, generate business opportunities, and maximize marketing investment returns.
The successful candidate partners with internal teams and supports digital maturity and growth across multiple clinics, services, and business lines.
Key responsibilities
- Manage SEM, programmatic, and social media campaigns, including trafficking, deployment, execution, bid monitoring, and performance analysis.
- Manage media budgets and optimize return on investment.
- Advise internal clients and recommend digital strategies based on their needs and growth opportunities.
- Track conversions, data quality, and campaign performance; analyze results and share lessons.
- Manage Google Ads and Meta Ads campaigns and use Google Analytics 4, Google Search Console, and SEMrush.
- Build and analyze Looker Studio performance dashboards.
- Monitor SEO and Generative Engine Optimization practices and contribute to digital strategies.
- Identify acquisition, conversion, and optimization opportunities; coordinate multiple projects and priorities.
Ideal candidate
- Bachelor's degree in marketing, communications, or a related field.
- 6 to 8 years of digital marketing and performance campaign management experience.
- Experience across multiple divisions, brands, or business lines; agency experience is a significant asset.
- Valid Google Ads certification and excellent command of Google Ads, Meta Ads, Google Analytics 4, and Looker Studio.
- Experience with Google Tag Manager and TikTok Ads Manager.
- Strong analytical and results-oriented approach; autonomous, rigorous, and organized.
- Able to manage multiple priorities in a fast-growing, changing environment.
- Excellent spoken and written French and English; strong interest in innovation, artificial intelligence, and digital technology.
Benefits
- The source mentions an annual Lacroix gift card of $500.
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