Head of Brand and Marketing- Rahal & Rahal eSIM

Full-time

Department

About Rahal

Super Qi

Role Overview

Brand Strategy & Positioning

• Build differentiated brand positioning within the travel and travel-tech landscape.
• Develop clear brand architecture, messaging frameworks, tone of voice, and visual identity guidelines.
• Ensure consistent brand execution across all customer touchpoints.

Growth & Performance Marketing

• Own customer acquisition, retention, engagement, and lifecycle marketing strategies.
• Lead paid media strategy across Meta, Google, TikTok, Snapchat, programmatic, affiliates, influencers, and emerging channels.
• Partner closely with Product and Analytics teams to improve funnel performance and customer conversion.
• Identify strategic opportunities across traveler segments, destinations, partnerships, and distribution channels.
• Build acquisition strategies focused on high-intent travel audiences.
• Develop partnerships with travel influencers, airlines, travel creators, tourism boards, fintechs, and ecosystem players.

Content, Social & Community

• Lead the social media and content vision across all channels.
• Build engaging, modern, travel-first storytelling strategies.
• Oversee content creation including video, editorial, creator partnerships, UGC, campaigns, and destination storytelling.
• Develop community engagement and advocacy programs.
• Ensure strong platform-native execution across Instagram, TikTok, YouTube, LinkedIn, and emerging platforms.

CRM & Customer Lifecycle

• Build best-in-class CRM and lifecycle marketing capabilities.
• Own segmentation, personalization, automation, and customer engagement strategies.
• Lead in-app product marketing banners, push notifications, in-app communications, and customer retention initiatives.

PR & Communications

• Lead external communications, media strategy, and reputation management.
• Build strong local and regional PR visibility.

Team Leadership

• Build, mentor, and scale a high-performing marketing organization.
• Manage agencies, creators, production partners, and external vendors.
• Foster a high-performance, entrepreneurial, collaborative culture.
• Set clear KPIs, performance goals, and development plans.

Data, Analytics & Commercial Ownership

• Drive a strong performance culture rooted in analytics and experimentation.
• Own marketing budget planning, forecasting, and ROI management.
• Continuously test, learn, and optimize across all channels.

Requirements

• 15+ years of experience across brand, growth, performance marketing, and digital marketing roles.
• Proven leadership experience in high-growth startups, tech companies, travel, e-commerce, mobility, fintech, telecom, or consumer platforms.
• Strong understanding of both brand building and performance marketing.
• Demonstrated success scaling customer acquisition and consumer brands.
• Experience managing multi-channel marketing budgets and teams.
• Strong analytical mindset with deep understanding of marketing metrics and attribution.
• Experience leading regional or international marketing campaigns.
• Deep understanding of the region’s consumer behavior and digital ecosystems.
• Exceptional communication, storytelling, and stakeholder management skills.
• Entrepreneurial mindset with comfort operating in fast-moving environments.
• Experience in travel-tech, mobility, telecom, or connectivity products is a strong advantage.
• Experience with app growth and subscription or digital product marketing is highly preferred.

What Success Looks Like

• Rahal became a highly recognizable and loved Iraqi travel brand in Iraq first before expanding in the region.
• A high-performing internal marketing team with strong execution capabilities.
• Rahal eSIM scales into a leading travel connectivity platform.
• Significant growth in app installs, active users, retention, and revenue.
• Strong improvement in brand awareness, engagement, and loyalty.
• Efficient acquisition performance with sustainable CAC and LTV.
• Best-in-class customer engagement and lifecycle marketing programs.
• Strong PR visibility and strategic partnerships across the travel ecosystem.

Personality Traits

Why Rahal