Head of Bidding
Skills
About This Role
The Head of Bidding
leads the bid team to deliver growth aligned with our new strategy, managing assets, people, and data with a focus on service excellence.
The role works with Business Units and Business Development to lead the shaping and design of new market-facing value propositions and capabilities.
It delivers a collaborative bidding function, managing all resourcing, including in-house resources and external subject matter experts.
The role also leads improvement projects to continuously enhance our approach across the sales and bidding lifecycle.
Additionally, it manages bid resources, both human and financial, including individual bid budgets and overall bid spend.
Key Accountabilities
- Lead and manage the Bid Team as part of the Growth function, collaborating with the wider business to deliver the divisional strategy and business objectives in accordance with regional and Group governance processes.
- Personally lead large, complex opportunities from early shaping through to successful transition.
- Work across a portfolio of complex bids, as well as product and service developments spanning Transport, Aviation, Defence, and Citizen Services, including digital asset management, workforce management, and data management, with a focus on customer-centred solutions using our ExperienceLab brand.
- Lead and own a collaborative Bid Management function that operates across processes and supports solution development to produce winning proposals.
- Be accountable for the end-to-end Serco ME bid process and continual improvement initiatives.
- Own governance for all gates, ensuring documentation, attendance, and processes are adhered to.
- Through effective leadership, deliver value propositions and solutions that all members of the Bid & Solutions team can execute.
- Work with Business Units and Business Development to shape and design new market-facing value propositions and capabilities.
- Take an outside-in approach by conducting competitor and market analysis across services and sectors to inform strategy and solution development.
- Ensure excellent bid writing services are in place to support teams, including creating and maintaining a standard bid library to maximise efficiency and consistency.
- Ensure resources are prioritised for key bids, clients, value propositions, collateral, and marketing.
- Develop presentations, collateral, and other materials to support sectors and sales teams in their activities.
Experience & Background
- 10 years’ experience in bidding / solutions roles
- Minimum 3 years in a leadership role managing bid teams
- Proven track record leading large, complex bids end-to-end
- Experience in consultancy / outsourcing environments is good to have
- 5+ years in the Middle East, with Saudi Arabia exposure
- Bachelor’s degree (or equivalent) preferred
- Fluent English; Arabic is advantageous
- Experience working in large, multinational, matrix organisations
- Certified Lean Six Sigma Yellow / Green / Black Belt preferred.
Technical & Functional Capability
- Ability to develop technical, commercial, and financial bid solutions
- Strong proposal writing and business case development skills
- Experience managing multiple complex bids and governance processes
- Capability in market analysis, competitor insights, and solution design
Leadership & Stakeholder Skills
- Proven ability to lead and develop bid teams (managers, writers, analysts)
- Strong stakeholder management across senior leadership and business units
- Excellent communication, influencing, and presentation skills
Commercial & Strategic Skills
- Strong commercial acumen and ability to support business decisions
- Capability to shape value propositions and drive growth strategy
- Experience working on multi-sector, complex service environments
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