Head of Acquisitions

About Wio

As

Liability Book Growth (Primary Mandate)

• Own and deliver Wio’s SME liability targets — funded-account growth, total CASA balance build-up, and book profitability
• Drive acquisition of high-quality, funding SME relationships; explicitly avoid empty-account volume that does not translate into balances or revenue
• Build the sales team and capacity needed to sustain higher-volume liability onboarding — structuring headcount, segmentation, and territory coverage across Dubai and Abu Dhabi to match growth ambitions
• Set, calibrate, and cascade balance and funding targets across the team; coach for productivity and embed a high-performance, balance-led culture
• Forecast pipeline and balance build-up, and adjust resourcing and incentives to hit book-growth and profitability goals

Digital Acquisition Funnel Management

• Own the end-to-end digital acquisition funnel on Wio Business — from lead and app download through onboarding, KYC completion, and first funding
• Identify and remove drop-off across the funnel (application, verification, activation), partnering with product, operations, and compliance to lift conversion
• Use data and cohort analysis to optimise cost-per-funded-account and improve activation-to-funding rates
• Work with marketing and product to drive demand through digital campaigns, SEO, and platform-led growth

Partnerships & Ecosystem Development

• Build and manage acquisition partnerships that feed liability growth — Corporate Service Providers (CSPs), free zones, and SME ecosystem players
• Design co-branded programmes, referral models, and channel economics that deliver funded accounts at sustainable cost

Performance & Reporting

• Track acquisition, balance, and profitability metrics across all channels; report book growth, funnel health, and channel ROI to leadership
• Refine strategy continuously based on data, market trends, and customer feedback
• What Are We Looking For?
• 15+ years in SME / business / commercial banking, with a demonstrable track record of growing a liability (CASA / deposit) book and its profitability — this is the core requirement
• Carried and delivered balance and funding targets, not just account-opening or customer-count targets
• Proven experience building, scaling, and managing direct sales teams in a banking environment
• Deep understanding of the UAE SME ecosystem — CSPs, free zones, and the CBUAE regulatory landscape
• Strong commercial and analytical judgement — able to distinguish profitable relationships from low-value volume
• Comfortable operating across both a field / direct sales force and a digital acquisition funnel

Preferred Attributes

• Exposure to digital banking, fintech, or neobank acquisition models — or a clear appetite to operate in a digital-first environment (the digital toolkit can be learned; a balance-growth track record cannot).
• Familiarity with CRM tools and sales automation platforms.
• Working knowledge of AML / CTF and KYC requirements relevant to SME onboarding.
• Entrepreneurial mindset with a strong ownership bias and a commercial first orientation

Why Join Wio

• Lead liability growth for one of the region’s leading digital banking platforms — bringing classic banking discipline to a digital-first model
• High exposure to strategy, innovation, and senior leadership
• Fast-paced, tech-forward environment with room to build